{"id":26183,"date":"2025-03-26T15:54:49","date_gmt":"2025-03-26T08:54:49","guid":{"rendered":"https:\/\/interdata.vn\/blog\/?p=26183"},"modified":"2025-03-26T15:55:18","modified_gmt":"2025-03-26T08:55:18","slug":"navigation-la-gi","status":"publish","type":"post","link":"https:\/\/interdata.vn\/blog\/navigation-la-gi\/","title":{"rendered":"Navigation l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn Thi\u1ebft k\u1ebf, T\u1ed1i \u01b0u v\u00e0 Tr\u00e1nh L\u1ed7i"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed8I DUNG<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Website-Navigation-la-gi\" >Website Navigation l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Tam-quan-trong-cua-Navigation\" >T\u1ea7m quan tr\u1ecdng c\u1ee7a Navigation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#1-Doi-voi-Nguoi-dung\" >1. \u0110\u1ed1i v\u1edbi Ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#2-Doi-voi-Chu-so-huu-WebsiteDoanh-nghiep\" >2. \u0110\u1ed1i v\u1edbi Ch\u1ee7 s\u1edf h\u1eefu Website\/Doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#3-Doi-voi-SEO\" >3. \u0110\u1ed1i v\u1edbi SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Cac-thanh-phan-va-loai-hinh-Navigation-pho-bien\" >C\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 lo\u1ea1i h\u00ecnh Navigation ph\u1ed5 bi\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#1-Menu\" >1. Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#2-Breadcrumbs\" >2. Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#3-Footer-Navigation\" >3. Footer Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#4-Sidebar-Navigation\" >4. Sidebar Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#5-In-page-Navigation-Dieu-huong-trong-trang\" >5. In-page Navigation (\u0110i\u1ec1u h\u01b0\u1edbng trong trang)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#6-Faceted-Navigation-Dieu-huong-phan-loaiBo-loc\" >6. Faceted Navigation (\u0110i\u1ec1u h\u01b0\u1edbng ph\u00e2n lo\u1ea1i\/B\u1ed9 l\u1ecdc)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#7-Search-Bar-Thanh-tim-kiem\" >7. Search Bar (Thanh t\u00ecm ki\u1ebfm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#8-Links-Lien-ket\" >8. Links (Li\u00ean k\u1ebft)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Nhung-nguyen-tac-thiet-ke-Navigation-hieu-qua\" >Nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Navigation hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#1-Ro-rang\" >1. R\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#2-Nhat-quan\" >2. Nh\u1ea5t qu\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#3-Don-gian\" >3. \u0110\u01a1n gi\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#4-De-doan\" >4. D\u1ec5 \u0111o\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#5-Phan-hoi\" >5. Ph\u1ea3n h\u1ed3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#6-Hieu-qua\" >6. Hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#7-Kha-nang-tiep-can\" >7. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#8-Than-thien-voi-di-dong\" >8. Th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Quy-trinh-thiet-ke-va-toi-uu-Navigation\" >Quy tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u Navigation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#1-Nghien-cuu-Nguoi-dung-va-Tu-khoa-User-Keyword-Research\" >1. Nghi\u00ean c\u1ee9u Ng\u01b0\u1eddi d\u00f9ng v\u00e0 T\u1eeb kh\u00f3a (User &amp; Keyword Research)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#2-Kien-truc-Thong-tin-Information-Architecture-%E2%80%93-IA\" >2. Ki\u1ebfn tr\u00fac Th\u00f4ng tin (Information Architecture &#8211; IA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#3-Thiet-ke-Giao-dien-Wireframing-Prototyping\" >3. Thi\u1ebft k\u1ebf Giao di\u1ec7n (Wireframing &amp; Prototyping)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#4-Kiem-thu-Testing\" >4. Ki\u1ec3m th\u1eed (Testing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#5-Toi-uu-lien-tuc-Continuous-Optimization\" >5. T\u1ed1i \u01b0u li\u00ean t\u1ee5c (Continuous Optimization)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#Nhung-van-de-thuong-gap-khi-thiet-ke-Navigation\" >Nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p khi thi\u1ebft k\u1ebf Navigation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#1-Nhan-dieu-huong-khong-ro-rang\" >1. Nh\u00e3n \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng r\u00f5 r\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#2-Qua-nhieu-lua-chon\" >2. Qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#3-Thieu-tinh-nhat-quan\" >3. Thi\u1ebfu t\u00ednh nh\u1ea5t qu\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#4-Lien-ket-hong\" >4. Li\u00ean k\u1ebft h\u1ecfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#5-Khong-toi-uu-cho-di-dong\" >5. Kh\u00f4ng t\u1ed1i \u01b0u cho di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#6-Bo-qua-Kha-nang-tiep-can\" >6. B\u1ecf qua Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/#7-Thiet-ke-khong-theo-quy-uoc\" >7. Thi\u1ebft k\u1ebf kh\u00f4ng theo quy \u01b0\u1edbc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Navigation (\u0111i\u1ec1u h\u01b0\u1edbng) l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1 n\u1ed9i dung tr\u00ean <a href=\"https:\/\/interdata.vn\/blog\/website-la-gi\/\">website<\/a>, \u0111\u1ed3ng th\u1eddi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn <a href=\"https:\/\/interdata.vn\/blog\/ux-la-gi\/\">tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a> (UX), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 <a href=\"https:\/\/interdata.vn\/blog\/seo-la-gi\/\">SEO<\/a>. M\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 Google hi\u1ec3u r\u00f5 c\u1ea5u tr\u00fac <a href=\"https:\/\/interdata.vn\/blog\/page-la-gi\/\">trang web<\/a>, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean SERP. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 Navigation, c\u00e1c lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn, nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch t\u1ed1i \u01b0u \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website-Navigation-la-gi\"><\/span>Website Navigation l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong <a href=\"https:\/\/interdata.vn\/blog\/thiet-ke-website-la-gi\/\">thi\u1ebft k\u1ebf web<\/a> v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (<a href=\"https:\/\/interdata.vn\/blog\/ui-la-gi\/\">UI<\/a>), <a href=\"https:\/\/interdata.vn\/blog\/navigation-la-gi\/\">Website Navigation<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn <strong>h\u1ec7 th\u1ed1ng c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c (li\u00ean k\u1ebft, menu, n\u00fat b\u1ea5m, thanh t\u00ecm ki\u1ebfm&#8230;) cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n gi\u1eefa c\u00e1c trang, ph\u1ea7n ho\u1eb7c n\u1ed9i dung kh\u00e1c nhau<\/strong> trong m\u1ed9t website ho\u1eb7c \u1ee9ng d\u1ee5ng. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 b\u1ea3n \u0111\u1ed3 ho\u1eb7c bi\u1ec3n ch\u1ec9 d\u1eabn, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u h\u1ecd \u0111ang \u1edf \u0111\u00e2u, h\u1ecd c\u00f3 th\u1ec3 \u0111i \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ebfn \u0111\u00f3.<\/p>\n<figure id=\"attachment_26192\" aria-describedby=\"caption-attachment-26192\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2025\/03\/Website-Navigation.jpg\" alt=\"Website Navigation\" width=\"800\" height=\"420\" class=\"size-full wp-image-26192\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2025\/03\/Website-Navigation.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2025\/03\/Website-Navigation-300x158.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2025\/03\/Website-Navigation-768x403.jpg 768w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2025\/03\/Website-Navigation-750x394.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-26192\" class=\"wp-caption-text\">Website Navigation<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam-quan-trong-cua-Navigation\"><\/span>T\u1ea7m quan tr\u1ecdng c\u1ee7a Navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Navigation web kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n, m\u00e0 l\u00e0 <strong>n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t website th\u00e0nh c\u00f4ng<\/strong>, \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u1ea3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Thi\u1ebfu m\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng hi\u1ec7u qu\u1ea3, website gi\u1ed1ng nh\u01b0 m\u1ed9t t\u00f2a nh\u00e0 kh\u00f4ng c\u00f3 bi\u1ec3n ch\u1ec9 d\u1eabn r\u00f5 r\u00e0ng, g\u00e2y kh\u00f3 kh\u0103n v\u00e0 th\u1ea5t v\u1ecdng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Doi-voi-Nguoi-dung\"><\/span>1. \u0110\u1ed1i v\u1edbi Ng\u01b0\u1eddi d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Navigation t\u1ed1t <strong>c\u1ea3i thi\u1ec7n tr\u1ef1c ti\u1ebfp kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/strong> v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi website. N\u00f3 cho ph\u00e9p h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u00f4ng tin, ho\u00e0n th\u00e0nh t\u00e1c v\u1ee5 mong mu\u1ed1n v\u00e0 lu\u00f4n bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 n\u1ed9i dung s\u1ed1, t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 t\u00edch c\u1ef1c.<\/p>\n<p>M\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng tr\u1ef1c quan gi\u00fap ng\u01b0\u1eddi d\u00f9ng <strong>ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/strong>. Thay v\u00ec ph\u1ea3i m\u00f2 m\u1eabm qua nhi\u1ec1u trang, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ebfn \u0111\u00fang n\u01a1i m\u00ecnh c\u1ea7n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c <strong>ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau<\/strong> nh\u01b0 \u0111\u1eb7t h\u00e0ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay t\u00ecm th\u00f4ng tin li\u00ean h\u1ec7, tr\u00e1nh s\u1ef1 b\u1ef1c b\u1ed9i v\u00e0 c\u1ea3m gi\u00e1c b\u1ecb l\u1ea1c l\u00f5ng.<\/p>\n<p>H\u01a1n n\u1eefa, navigation th\u00f4ng minh c\u00f2n <strong>khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 n\u1ed9i dung<\/strong> m\u00e0 c\u00f3 th\u1ec3 ban \u0111\u1ea7u h\u1ecd kh\u00f4ng ch\u1ee7 \u0111\u00edch t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c m\u1ee5c li\u00ean quan ho\u1eb7c danh m\u1ee5c r\u00f5 r\u00e0ng, n\u00f3 gi\u00fap <strong>gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n<\/strong>, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u00f4ng tin b\u1ea1n cung c\u1ea5p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Doi-voi-Chu-so-huu-WebsiteDoanh-nghiep\"><\/span>2. \u0110\u1ed1i v\u1edbi Ch\u1ee7 s\u1edf h\u1eefu Website\/Doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 kinh doanh, navigation hi\u1ec7u qu\u1ea3 l\u00e0 c\u00f4ng c\u1ee5 <strong>th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng<\/strong>. N\u00f3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng mang l\u1ea1i gi\u00e1 tr\u1ecb, d\u00f9 \u0111\u00f3 l\u00e0 mua h\u00e0ng, \u0111i\u1ec1n form \u0111\u0103ng k\u00fd, hay t\u1ea3i t\u00e0i li\u1ec7u, g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng chung c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>M\u1ed9t lu\u1ed3ng di chuy\u1ec3n r\u00f5 r\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f3 th\u1ec3 <strong>c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>. V\u00ed d\u1ee5, vi\u1ec7c d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 ti\u1ebfn t\u1edbi thanh to\u00e1n m\u00e0 kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i n\u00e0o s\u1ebd gi\u1ea3m thi\u1ec3u vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng t\u1eeb b\u1ecf gi\u1eefa ch\u1eebng, t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cho website.<\/p>\n<p>Navigation t\u1ed1t c\u00f2n gi\u00fap <strong>gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate)<\/strong>, t\u1ee9c l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i ngay sau khi truy c\u1eadp m\u1ed9t trang. Khi ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng di chuy\u1ec3n sang c\u00e1c trang kh\u00e1c, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf n\u1ed9i dung v\u00e0 <a href=\"https:\/\/interdata.vn\/blog\/cau-truc-website-hoan-chinh\/\">c\u1ea5u tr\u00fac website<\/a> \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp m\u00e0 c\u00f2n <strong>x\u00e2y d\u1ef1ng l\u00f2ng tin<\/strong> v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Doi-voi-SEO\"><\/span>3. \u0110\u1ed1i v\u1edbi SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Navigation \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO), <strong>\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch Google hi\u1ec3u v\u00e0 x\u1ebfp h\u1ea1ng<\/strong> website c\u1ee7a b\u1ea1n. M\u1ed9t c\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb n\u1ed9i dung b\u1ea1n cung c\u1ea5p, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>C\u00e1c tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 Googlebot d\u1ef1a v\u00e0o c\u00e1c li\u00ean k\u1ebft trong navigation \u0111\u1ec3 <strong>thu th\u1eadp d\u1eef li\u1ec7u (crawl)<\/strong> v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n. M\u1ed9t h\u1ec7 th\u1ed1ng navigation r\u00f5 r\u00e0ng, s\u1eed d\u1ee5ng th\u1ebb <a href=\"https:\/\/interdata.vn\/blog\/html-la-gi\/\">HTML<\/a> chu\u1ea9n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c trang quan tr\u1ecdng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 <strong>l\u1eadp ch\u1ec9 m\u1ee5c (index)<\/strong>, gi\u00fap ch\u00fang c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin li\u00ean quan.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1ch b\u1ea1n t\u1ed5 ch\u1ee9c <strong>li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal linking)<\/strong> th\u00f4ng qua navigation gi\u00fap Google <strong>hi\u1ec3u c\u1ea5u tr\u00fac website<\/strong> v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang. N\u00f3 c\u0169ng gi\u00fap ph\u00e2n ph\u1ed1i &#8220;s\u1ee9c m\u1ea1nh li\u00ean k\u1ebft&#8221; (link equity hay PageRank) kh\u1eafp trang web, nh\u1ea5n m\u1ea1nh nh\u1eefng trang quan tr\u1ecdng nh\u1ea5t. C\u00e1c t\u00edn hi\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c (nh\u01b0 th\u1eddi gian tr\u00ean trang l\u00e2u h\u01a1n, t\u1ef7 l\u1ec7 tho\u00e1t th\u1ea5p h\u01a1n) c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 gi\u00e1n ti\u1ebfp m\u00e0 Google c\u00f3 th\u1ec3 xem x\u00e9t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac-thanh-phan-va-loai-hinh-Navigation-pho-bien\"><\/span>C\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 lo\u1ea1i h\u00ecnh Navigation ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Navigation web \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb <strong>nhi\u1ec1u th\u00e0nh ph\u1ea7n kh\u00e1c nhau<\/strong> v\u00e0 th\u1ec3 hi\u1ec7n qua <strong>c\u00e1c lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn<\/strong> m\u00e0 b\u1ea1n th\u01b0\u1eddng g\u1eb7p khi l\u01b0\u1edbt web. Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap ch\u00fang ta nh\u1eadn di\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean m\u1ed9t website ho\u1eb7c \u1ee9ng d\u1ee5ng, t\u1eeb \u0111\u00f3 bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u ch\u00fang t\u1ed1t h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Menu\"><\/span>1. Menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Menu l\u00e0 <strong>h\u00ecnh th\u1ee9c navigation ch\u00ednh y\u1ebfu nh\u1ea5t<\/strong>, t\u1eadp h\u1ee3p c\u00e1c li\u00ean k\u1ebft quan tr\u1ecdng gi\u00fap ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o c\u00e1c ph\u1ea7n n\u1ed9i dung c\u1ed1t l\u00f5i c\u1ee7a website. Ch\u00fang \u0111\u01b0\u1ee3c xem nh\u01b0 c\u1eeda ng\u00f5 ch\u00ednh d\u1eabn \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00e1c nhau, th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft tr\u00ean giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI).<\/p>\n<p><strong>Menu ch\u00ednh (main navigation)<\/strong> th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng <strong>menu ngang (horizontal)<\/strong> \u1edf \u0111\u1ea7u trang ho\u1eb7c <strong>menu d\u1ecdc (vertical)<\/strong> \u1edf thanh b\u00ean (<a href=\"https:\/\/interdata.vn\/blog\/sidebar-la-gi\/\">sidebar<\/a>). Ch\u00fang ch\u1ee9a c\u00e1c li\u00ean k\u1ebft c\u1ea5p cao nh\u1ea5t nh\u01b0 <a href=\"https:\/\/interdata.vn\/blog\/homepage-la-gi\/\">Trang ch\u1ee7<\/a>, Gi\u1edbi thi\u1ec7u, S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5, <a href=\"https:\/\/interdata.vn\/blog\/blog-la-gi\/\">Blog<\/a>, Li\u00ean h\u1ec7. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn quan tr\u1ecdng nh\u1ea5t m\u00e0 website mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, \u0111\u00f3ng vai tr\u00f2 x\u01b0\u01a1ng s\u1ed1ng cho c\u1ea5u tr\u00fac th\u00f4ng tin.<\/p>\n<p>\u0110\u1ec3 x\u1eed l\u00fd c\u00e1c c\u1ea5p \u0111\u1ed9 con, ng\u01b0\u1eddi ta th\u01b0\u1eddng d\u00f9ng <strong>menu th\u1ea3 xu\u1ed1ng (dropdown)<\/strong>, hi\u1ec3n th\u1ecb c\u00e1c m\u1ee5c con khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ee5c cha. V\u1edbi c\u00e1c website c\u00f3 c\u1ea5u tr\u00fac ph\u1ee9c t\u1ea1p h\u01a1n, <strong>mega menu<\/strong> l\u1ea1i t\u1ecf ra h\u1eefu \u00edch. \u0110\u00e2y l\u00e0 d\u1ea1ng dropdown l\u1edbn, tr\u00ecnh b\u00e0y nhi\u1ec1u li\u00ean k\u1ebft con theo nh\u00f3m, th\u01b0\u1eddng th\u1ea5y tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn c\u00f3 nhi\u1ec1u danh m\u1ee5c s\u1ea3n ph\u1ea9m.<\/p>\n<p>Tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, do kh\u00f4ng gian h\u1ea1n ch\u1ebf, <strong>hamburger menu<\/strong> (bi\u1ec3u t\u01b0\u1ee3ng ba d\u1ea5u g\u1ea1ch ngang) r\u1ea5t ph\u1ed5 bi\u1ebfn. N\u00f3 \u1ea9n \u0111i menu ch\u00ednh v\u00e0 ch\u1ec9 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o. M\u1ed9t d\u1ea1ng kh\u00e1c l\u00e0 <strong>menu tr\u01b0\u1ee3t (off-canvas)<\/strong> t\u1eeb c\u1ea1nh m\u00e0n h\u00ecnh. Nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap <strong>ti\u1ebft ki\u1ec7m kh\u00f4ng gian<\/strong> m\u00e0n h\u00ecnh qu\u00fd gi\u00e1, \u0111\u1ea3m b\u1ea3o giao di\u1ec7n g\u1ecdn g\u00e0ng h\u01a1n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb nh\u1ecf.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Breadcrumbs\"><\/span>2. Breadcrumbs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Breadcrumbs l\u00e0 m\u1ed9t <strong>d\u1ea1ng navigation ph\u1ee5<\/strong>, hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng <strong>bi\u1ebft v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd<\/strong> trong c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p c\u1ee7a website. N\u00f3 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng m\u1ed9t chu\u1ed7i li\u00ean k\u1ebft c\u00f3 th\u1ec3 nh\u1ea5p \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5: Trang ch\u1ee7 &gt; Danh m\u1ee5c &gt; T\u00ean s\u1ea3n ph\u1ea9m, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng \u0111\u1ecbnh v\u1ecb v\u00e0 quay l\u1ea1i c\u00e1c trang c\u1ea5p cao h\u01a1n.<\/p>\n<p>Lo\u1ea1i h\u00ecnh n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch tr\u00ean c\u00e1c website c\u00f3 nhi\u1ec1u c\u1ea5p \u0111\u1ed9 n\u1ed9i dung, nh\u01b0 trang tin t\u1ee9c ho\u1eb7c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. B\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t &#8220;\u0111\u01b0\u1eddng d\u1eabn v\u1ee5n b\u00e1nh m\u00ec&#8221;, breadcrumbs <strong>c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng<\/strong> v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng <strong>quay l\u1ea1i c\u1ea5p cao h\u01a1n<\/strong> ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, thay v\u00ec ph\u1ea3i s\u1eed d\u1ee5ng n\u00fat &#8220;Back&#8221; c\u1ee7a tr\u00ecnh duy\u1ec7t nhi\u1ec1u l\u1ea7n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Footer-Navigation\"><\/span>3. Footer Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/interdata.vn\/blog\/footer-la-gi\/\">Footer<\/a> navigation l\u00e0 khu v\u1ef1c \u0111i\u1ec1u h\u01b0\u1edbng n\u1eb1m \u1edf <strong>cu\u1ed1i m\u1ed7i trang web<\/strong>. N\u00f3 th\u01b0\u1eddng ch\u1ee9a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn <strong>th\u00f4ng tin th\u1ee9 c\u1ea5p ho\u1eb7c ti\u1ec7n \u00edch<\/strong>, kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u nh\u01b0ng v\u1eabn c\u1ea7n thi\u1ebft cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n th\u01b0\u1eddng t\u00ecm th\u1ea5y c\u00e1c trang nh\u01b0 &#8220;V\u1ec1 ch\u00fang t\u00f4i&#8221;, &#8220;Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt&#8221;, &#8220;\u0110i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng&#8221;, &#8220;S\u01a1 \u0111\u1ed3 trang web&#8221; (sitemap).<\/p>\n<p>Khu v\u1ef1c ch\u00e2n trang n\u00e0y c\u0169ng th\u01b0\u1eddng bao g\u1ed3m th\u00f4ng tin li\u00ean h\u1ec7, b\u1ea3n quy\u1ec1n, v\u00e0 c\u00e1c li\u00ean k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f4i khi, \u0111\u1ec3 t\u0103ng t\u00ednh ti\u1ec7n d\u1ee5ng, n\u00f3 c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i m\u1ed9t s\u1ed1 li\u00ean k\u1ebft \u0111i\u1ec1u h\u01b0\u1edbng ch\u00ednh. Footer navigation \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t &#8220;t\u1ea5m l\u01b0\u1edbi an to\u00e0n&#8221;, \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng <strong>lu\u00f4n t\u00ecm th\u1ea5y c\u00e1c th\u00f4ng tin quan tr\u1ecdng<\/strong> kh\u00e1c ngay c\u1ea3 khi \u0111\u00e3 cu\u1ed9n xu\u1ed1ng cu\u1ed1i trang.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Sidebar-Navigation\"><\/span>4. Sidebar Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sidebar navigation l\u00e0 m\u1ed9t <strong>menu d\u1ea1ng c\u1ed9t d\u1ecdc<\/strong>, th\u01b0\u1eddng \u0111\u1eb7t \u1edf b\u00ean tr\u00e1i ho\u1eb7c b\u00ean ph\u1ea3i c\u1ee7a khu v\u1ef1c n\u1ed9i dung ch\u00ednh. N\u00f3 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3n th\u1ecb <strong>c\u00e1c m\u1ee5c con trong m\u1ed9t danh m\u1ee5c l\u1edbn<\/strong> ho\u1eb7c c\u00e1c li\u00ean k\u1ebft li\u00ean quan \u0111\u1ebfn n\u1ed9i dung hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5, trong m\u1ed9t trang t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt, sidebar c\u00f3 th\u1ec3 ch\u1ee9a danh s\u00e1ch c\u00e1c ch\u01b0\u01a1ng ho\u1eb7c ph\u1ea7n kh\u00e1c nhau.<\/p>\n<p>Thanh b\u00ean c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ee9a c\u00e1c b\u1ed9 l\u1ecdc ho\u1eb7c t\u00f9y ch\u1ecdn s\u1eafp x\u1ebfp, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c trang danh s\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c b\u00e0i vi\u1ebft (m\u1eb7c d\u00f9 ch\u1ee9c n\u0103ng l\u1ecdc chuy\u00ean s\u00e2u h\u01a1n th\u01b0\u1eddng thu\u1ed9c v\u1ec1 Faceted Navigation). Sidebar gi\u00fap <strong>gi\u1eef cho menu ch\u00ednh g\u1ecdn g\u00e0ng<\/strong> h\u01a1n b\u1eb1ng c\u00e1ch chuy\u1ec3n c\u00e1c li\u00ean k\u1ebft c\u1ea5p th\u1ea5p h\u01a1n ho\u1eb7c theo ng\u1eef c\u1ea3nh sang m\u1ed9t khu v\u1ef1c ri\u00eang bi\u1ec7t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-In-page-Navigation-Dieu-huong-trong-trang\"><\/span>5. In-page Navigation (\u0110i\u1ec1u h\u01b0\u1edbng trong trang)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In-page navigation bao g\u1ed3m c\u00e1c <strong>li\u00ean k\u1ebft gi\u00fap ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n \u0111\u1ebfn c\u00e1c ph\u1ea7n kh\u00e1c nhau b\u00ean trong c\u00f9ng m\u1ed9t trang<\/strong> web, thay v\u00ec chuy\u1ec3n sang m\u1ed9t trang m\u1edbi. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u00ean nh\u1eefng trang c\u00f3 n\u1ed9i dung d\u00e0i, gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecb &#8220;ng\u1ee3p&#8221; v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u1ebfn \u0111\u00fang th\u00f4ng tin h\u1ecd quan t\u00e2m.<\/p>\n<p>Lo\u1ea1i \u0111i\u1ec1u h\u01b0\u1edbng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea5y d\u01b0\u1edbi d\u1ea1ng <strong>m\u1ee5c l\u1ee5c (Table of Contents)<\/strong> \u1edf \u0111\u1ea7u c\u00e1c b\u00e0i vi\u1ebft d\u00e0i, b\u00e0i h\u01b0\u1edbng d\u1eabn chi ti\u1ebft ho\u1eb7c trang \u0111\u00edch (<a href=\"https:\/\/interdata.vn\/blog\/landing-page-la-gi\/\">landing page<\/a>). N\u00f3 s\u1eed d\u1ee5ng c\u00e1c <strong>li\u00ean k\u1ebft neo (anchor links)<\/strong> \u0111\u1ec3 &#8220;nh\u1ea3y&#8221; \u0111\u1ebfn c\u00e1c ti\u00eau \u0111\u1ec1 ho\u1eb7c khu v\u1ef1c c\u1ee5 th\u1ec3 trong trang. Vi\u1ec7c n\u00e0y \u0111\u1eb7c bi\u1ec7t <strong>h\u1eefu \u00edch cho n\u1ed9i dung d\u00e0i<\/strong>, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc n\u1eafm b\u1eaft c\u1ea5u tr\u00fac v\u00e0 \u0111i th\u1eb3ng \u0111\u1ebfn ph\u1ea7n h\u1ecd c\u1ea7n \u0111\u1ecdc.<\/p>\n<p>S\u1eed d\u1ee5ng in-page navigation gi\u00fap <strong>c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u00e9t n\u1ed9i dung<\/strong> v\u00e0 <strong>ti\u1ebft ki\u1ec7m th\u1eddi gian<\/strong> cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u01a1i vi\u1ec7c cu\u1ed9n trang li\u00ean t\u1ee5c c\u00f3 th\u1ec3 g\u00e2y m\u1ec7t m\u1ecfi. B\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nh\u1ea3y tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c ph\u1ea7n li\u00ean quan, b\u1ea1n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc ho\u1eb7c xem th\u00f4ng tin thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Faceted-Navigation-Dieu-huong-phan-loaiBo-loc\"><\/span>6. Faceted Navigation (\u0110i\u1ec1u h\u01b0\u1edbng ph\u00e2n lo\u1ea1i\/B\u1ed9 l\u1ecdc)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Faceted navigation l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh m\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng <strong>l\u1ecdc v\u00e0 tinh ch\u1ec9nh k\u1ebft qu\u1ea3<\/strong> d\u1ef1a tr\u00ean nhi\u1ec1u thu\u1ed9c t\u00ednh (facets) kh\u00e1c nhau. B\u1ea1n th\u01b0\u1eddng th\u1ea5y n\u00f3 tr\u00ean c\u00e1c <strong>trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> ho\u1eb7c c\u00e1c website c\u00f3 l\u01b0\u1ee3ng <a href=\"https:\/\/interdata.vn\/blog\/big-data-la-gi\/\">d\u1eef li\u1ec7u l\u1edbn<\/a>, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u1ea7n thu h\u1eb9p ph\u1ea1m vi t\u00ecm ki\u1ebfm, v\u00ed d\u1ee5: l\u1ecdc s\u1ea3n ph\u1ea9m theo gi\u00e1, th\u01b0\u01a1ng hi\u1ec7u, m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc&#8230;<\/p>\n<p>H\u1ec7 th\u1ed1ng n\u00e0y <strong>n\u00e2ng cao \u0111\u00e1ng k\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong> b\u1eb1ng c\u00e1ch cho ph\u00e9p h\u1ecd ki\u1ec3m so\u00e1t v\u00e0 t\u00ecm th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd c\u1ea7n trong m\u1ed9t t\u1eadp h\u1ee3p l\u1edbn c\u00e1c m\u1ee5c. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai faceted navigation c\u1ea7n c\u1ea9n th\u1eadn v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt SEO \u0111\u1ec3 <strong>tr\u00e1nh t\u1ea1o ra c\u00e1c trang tr\u00f9ng l\u1eb7p n\u1ed9i dung<\/strong> kh\u00f4ng c\u1ea7n thi\u1ebft, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Search-Bar-Thanh-tim-kiem\"><\/span>7. Search Bar (Thanh t\u00ecm ki\u1ebfm)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thanh t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t <strong>c\u00f4ng c\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng m\u1ea1nh m\u1ebd<\/strong>, \u0111\u1eb7c bi\u1ec7t kh\u00f4ng th\u1ec3 thi\u1ebfu tr\u00ean c\u00e1c website c\u00f3 nhi\u1ec1u n\u1ed9i dung. N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng <strong>t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp th\u00f4ng tin<\/strong> h\u1ecd c\u1ea7n b\u1eb1ng c\u00e1ch nh\u1eadp t\u1eeb kh\u00f3a, b\u1ecf qua vi\u1ec7c ph\u1ea3i duy\u1ec7t qua nhi\u1ec1u c\u1ea5p menu. Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm ngay l\u1eadp t\u1ee9c n\u1ebfu h\u1ecd bi\u1ebft r\u00f5 m\u00ecnh mu\u1ed1n g\u00ec.<\/p>\n<p>M\u1ed9t thanh t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3, d\u1ec5 th\u1ea5y (th\u01b0\u1eddng \u1edf \u0111\u1ea7u trang) v\u00e0 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 li\u00ean quan s\u1ebd <strong>c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong>. N\u00f3 cung c\u1ea5p m\u1ed9t l\u1ed1i \u0111i t\u1eaft, gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c <a href=\"https:\/\/interdata.vn\/blog\/query-la-gi\/\">truy v\u1ea5n<\/a> t\u00ecm ki\u1ebfm tr\u00ean trang c\u0169ng cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho qu\u1ea3n tr\u1ecb vi\u00ean website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Links-Lien-ket\"><\/span>8. Links (Li\u00ean k\u1ebft)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Li\u00ean k\u1ebft (links hay hyperlinks) l\u00e0 <strong>n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a m\u1ecdi h\u1ec7 th\u1ed1ng navigation<\/strong> tr\u00ean <a href=\"https:\/\/interdata.vn\/blog\/world-wide-web\/\">World Wide Web<\/a>. Ch\u00fang ch\u00ednh l\u00e0 nh\u1eefng s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh <strong>k\u1ebft n\u1ed1i c\u00e1c t\u00e0i nguy\u00ean s\u1ed1 l\u1ea1i v\u1edbi nhau<\/strong>, t\u1ea1o th\u00e0nh m\u1ed9t m\u1ea1ng l\u01b0\u1edbi th\u00f4ng tin kh\u1ed5ng l\u1ed3 v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n t\u1eeb trang n\u00e0y sang trang kh\u00e1c ho\u1eb7c t\u1eeb v\u1ecb tr\u00ed n\u00e0y \u0111\u1ebfn v\u1ecb tr\u00ed kh\u00e1c.<\/p>\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, link l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o (th\u01b0\u1eddng l\u00e0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh ho\u1eb7c n\u00fat b\u1ea5m) \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a b\u1eb1ng th\u1ebb <code>&lt;a&gt;<\/code> trong HTML. Khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, n\u00f3 s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ecnh duy\u1ec7t \u0111\u1ebfn m\u1ed9t \u0111\u1ecba ch\u1ec9 URL kh\u00e1c (li\u00ean k\u1ebft ngo\u00e0i ho\u1eb7c li\u00ean k\u1ebft n\u1ed9i b\u1ed9) ho\u1eb7c \u0111\u1ebfn m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 tr\u00ean c\u00f9ng trang (li\u00ean k\u1ebft neo). Ch\u00fang l\u00e0 <strong>c\u01a1 ch\u1ebf c\u1ed1t l\u00f5i<\/strong> l\u00e0m cho web tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>C\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c: li\u00ean k\u1ebft v\u0103n b\u1ea3n (th\u01b0\u1eddng c\u00f3 m\u00e0u kh\u00e1c v\u00e0\/ho\u1eb7c g\u1ea1ch ch\u00e2n), li\u00ean k\u1ebft h\u00ecnh \u1ea3nh, ho\u1eb7c c\u00e1c n\u00fat b\u1ea5m (buttons). \u0110\u1ed1i v\u1edbi li\u00ean k\u1ebft v\u0103n b\u1ea3n, ph\u1ea7n <strong>v\u0103n b\u1ea3n neo (anchor text)<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. N\u00f3 c\u1ea7n <strong>r\u00f5 r\u00e0ng v\u00e0 m\u00f4 t\u1ea3<\/strong> ch\u00ednh x\u00e1c n\u1ed9i dung c\u1ee7a trang \u0111\u00edch, gi\u00fap c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u01b0\u1ee3c ng\u1eef c\u1ea3nh li\u00ean k\u1ebft.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung-nguyen-tac-thiet-ke-Navigation-hieu-qua\"><\/span>Nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Navigation hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng navigation th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n tu\u00e2n theo <strong>nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf c\u1ed1t l\u00f5i<\/strong>, v\u1ed1n \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb nghi\u00ean c\u1ee9u v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX). Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y gi\u00fap t\u1ea1o ra <strong>tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n<\/strong>, tr\u1ef1c quan v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Ro-rang\"><\/span>1. R\u00f5 r\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nguy\u00ean t\u1eafc r\u00f5 r\u00e0ng \u0111\u00f2i h\u1ecfi <strong>navigation ph\u1ea3i d\u1ec5 hi\u1ec3u ngay l\u1eadp t\u1ee9c<\/strong>. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng c\u00e1c nh\u00e3n (labels) m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung ho\u1eb7c ch\u1ee9c n\u0103ng c\u1ee7a trang \u0111\u00edch, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t c\u00e1c y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng \u1edf nh\u1eefng v\u1ecb tr\u00ed m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i t\u00ecm th\u1ea5y ch\u00fang, gi\u00fap h\u1ecd \u0111\u1ecbnh h\u01b0\u1edbng m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129 nhi\u1ec1u.<\/p>\n<p>H\u00e3y s\u1eed d\u1ee5ng <strong>nh\u00e3n (labels) r\u00f5 r\u00e0ng, mang t\u00ednh m\u00f4 t\u1ea3<\/strong> cho c\u00e1c li\u00ean k\u1ebft menu. V\u00ed d\u1ee5, thay v\u00ec d\u00f9ng t\u1eeb chung chung nh\u01b0 &#8220;T\u00e0i nguy\u00ean&#8221;, h\u00e3y c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0 &#8220;B\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn&#8221; ho\u1eb7c &#8220;T\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt&#8221;. Vi\u1ec7c <strong>tr\u00e1nh thu\u1eadt ng\u1eef m\u01a1 h\u1ed3<\/strong> ho\u1eb7c bi\u1ec7t ng\u1eef n\u1ed9i b\u1ed9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec khi nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft, gi\u1ea3m thi\u1ec3u s\u1ef1 nh\u1ea7m l\u1eabn v\u00e0 sai s\u00f3t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Nhat-quan\"><\/span>2. Nh\u1ea5t qu\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00ednh nh\u1ea5t qu\u00e1n ngh\u0129a l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 navigation c\u1ea7n c\u00f3 <strong>di\u1ec7n m\u1ea1o, v\u1ecb tr\u00ed v\u00e0 h\u00e0nh vi \u0111\u1ed3ng nh\u1ea5t<\/strong> tr\u00ean to\u00e0n b\u1ed9 website. D\u00f9 ng\u01b0\u1eddi d\u00f9ng \u0111ang \u1edf trang n\u00e0o, h\u1ecd v\u1eabn n\u00ean th\u1ea5y menu ch\u00ednh \u1edf c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed, c\u00e1c li\u00ean k\u1ebft c\u00f3 c\u00f9ng ki\u1ec3u d\u00e1ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng theo c\u00f9ng m\u1ed9t c\u00e1ch th\u1ee9c quen thu\u1ed9c \u0111\u00e3 bi\u1ebft tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng <strong>h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng navigation ch\u1ec9 m\u1ed9t l\u1ea7n<\/strong> v\u00e0 \u00e1p d\u1ee5ng cho m\u1ecdi trang kh\u00e1c. N\u00f3 t\u1ea1o c\u1ea3m gi\u00e1c quen thu\u1ed9c, <strong>gi\u1ea3m s\u1ef1 b\u1ed1i r\u1ed1i<\/strong> v\u00e0 g\u00e1nh n\u1eb7ng nh\u1eadn th\u1ee9c (cognitive load), cho ph\u00e9p h\u1ecd t\u1eadp trung v\u00e0o n\u1ed9i dung thay v\u00ec ph\u1ea3i &#8220;h\u1ecdc l\u1ea1i&#8221; c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng \u1edf m\u1ed7i trang m\u1edbi, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 d\u1ec5 ch\u1ecbu h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Don-gian\"><\/span>3. \u0110\u01a1n gi\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nguy\u00ean t\u1eafc \u0111\u01a1n gi\u1ea3n nh\u1ea5n m\u1ea1nh vi\u1ec7c <strong>tr\u00e1nh l\u00e0m ng\u01b0\u1eddi d\u00f9ng qu\u00e1 t\u1ea3i th\u00f4ng tin<\/strong> ho\u1eb7c c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111i\u1ec1u h\u01b0\u1edbng c\u00f9ng l\u00fac. M\u1ed9t h\u1ec7 th\u1ed1ng navigation ph\u1ee9c t\u1ea1p, r\u1ed1i r\u1eafm s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 d\u1ec5 c\u1ea3m th\u1ea5y n\u1ea3n l\u00f2ng khi t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n<p>H\u00e3y <strong>t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh<\/strong> m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a b\u1ea1n. Gi\u1eef cho s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c trong menu ch\u00ednh \u1edf m\u1ee9c h\u1ee3p l\u00fd (th\u01b0\u1eddng kh\u00f4ng qu\u00e1 7 m\u1ee5c theo m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 kh\u1ea3 n\u0103ng ghi nh\u1edb). Lo\u1ea1i b\u1ecf nh\u1eefng li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 <strong>gi\u1eef cho c\u1ea5u tr\u00fac g\u1ecdn g\u00e0ng<\/strong>, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng qu\u00e9t v\u00e0 t\u00ecm th\u1ea5y th\u1ee9 h\u1ecd c\u1ea7n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-De-doan\"><\/span>4. D\u1ec5 \u0111o\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Navigation n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 <strong>ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i<\/strong>, d\u1ef1a tr\u00ean c\u00e1c quy \u01b0\u1edbc v\u00e0 m\u1eabu thi\u1ebft k\u1ebf ph\u1ed5 bi\u1ebfn tr\u00ean web. Khi c\u00e1c y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh x\u1eed m\u1ed9t c\u00e1ch quen thu\u1ed9c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1eed v\u00e0 sai nhi\u1ec1u l\u1ea7n.<\/p>\n<p>V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng <strong>mong \u0111\u1ee3i logo \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i<\/strong> s\u1ebd \u0111\u01b0a h\u1ecd v\u1ec1 trang ch\u1ee7, ho\u1eb7c v\u0103n b\u1ea3n c\u00f3 g\u1ea1ch ch\u00e2n\/m\u00e0u kh\u00e1c bi\u1ec7t l\u00e0 m\u1ed9t li\u00ean k\u1ebft c\u00f3 th\u1ec3 nh\u1ea5p. Vi\u1ec7c <strong>tu\u00e2n theo c\u00e1c quy \u01b0\u1edbc ph\u1ed5 bi\u1ebfn<\/strong> n\u00e0y gi\u00fap giao di\u1ec7n tr\u1edf n\u00ean tr\u1ef1c quan h\u01a1n, <strong>gi\u1ea3m th\u1eddi gian l\u00e0m quen<\/strong> v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi t\u01b0\u01a1ng t\u00e1c v\u1edbi website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Phan-hoi\"><\/span>5. Ph\u1ea3n h\u1ed3i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nguy\u00ean t\u1eafc ph\u1ea3n h\u1ed3i y\u00eau c\u1ea7u h\u1ec7 th\u1ed1ng ph\u1ea3i <strong>cung c\u1ea5p c\u00e1c d\u1ea5u hi\u1ec7u tr\u1ef1c quan r\u00f5 r\u00e0ng<\/strong> cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i v\u00e0 k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 navigation. Ph\u1ea3n h\u1ed3i gi\u00fap x\u00e1c nh\u1eadn h\u00e0nh \u0111\u1ed9ng v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecbnh h\u01b0\u1edbng trong qu\u00e1 tr\u00ecnh duy\u1ec7t web.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i giao di\u1ec7n c\u1ee7a li\u00ean k\u1ebft khi ng\u01b0\u1eddi d\u00f9ng di chu\u1ed9t qua (<strong>tr\u1ea1ng th\u00e1i hover<\/strong>), \u0111\u00e1nh d\u1ea5u r\u00f5 r\u00e0ng m\u1ee5c menu ho\u1eb7c trang hi\u1ec7n t\u1ea1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem (<strong>tr\u1ea1ng th\u00e1i active\/current<\/strong>), v\u00e0 \u0111\u00f4i khi thay \u0111\u1ed5i m\u00e0u li\u00ean k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1ea5p (<strong>tr\u1ea1ng th\u00e1i visited<\/strong>). Nh\u1eefng ph\u1ea3n h\u1ed3i nh\u1ecf n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng <strong>bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u<\/strong> v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Hieu-qua\"><\/span>6. Hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Navigation hi\u1ec7u qu\u1ea3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng <strong>\u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/strong> v\u00e0 v\u1edbi <strong>s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t ho\u1eb7c thao t\u00e1c \u00edt nh\u1ea5t<\/strong> c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c c\u1ea5u tr\u00fac th\u00f4ng tin ph\u1ea3i logic v\u00e0 c\u00e1c \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn n\u1ed9i dung quan tr\u1ecdng ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, tr\u00e1nh vi\u1ec7c b\u1eaft ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111i qua qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung ho\u1eb7c ch\u1ee9c n\u0103ng quan tr\u1ecdng nh\u1ea5t <strong>d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c truy c\u1eadp<\/strong>, c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n m\u1ed9t ho\u1eb7c hai l\u1ea7n nh\u1ea5p t\u1eeb trang ch\u1ee7. S\u1eafp x\u1ebfp c\u00e1c m\u1ee5c menu theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean ho\u1eb7c logic h\u1ee3p l\u00fd. M\u1ed9t lu\u1ed3ng di chuy\u1ec3n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u gi\u00fap ng\u01b0\u1eddi d\u00f9ng <strong>ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/strong>, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Kha-nang-tiep-can\"><\/span>7. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u00e0 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf \u0111\u1ea3m b\u1ea3o navigation <strong>s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c b\u1edfi m\u1ecdi ng\u01b0\u1eddi<\/strong>, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi khuy\u1ebft t\u1eadt s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c thi\u1ebft k\u1ebf m\u00e0 c\u00f2n l\u00e0 y\u00eau c\u1ea7u ph\u00e1p l\u00fd \u1edf nhi\u1ec1u n\u01a1i v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng to\u00e0n di\u1ec7n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi navigation ph\u1ea3i c\u00f3 th\u1ec3 <strong>\u0111i\u1ec1u khi\u1ec3n ho\u00e0n to\u00e0n b\u1eb1ng b\u00e0n ph\u00edm<\/strong>, t\u01b0\u01a1ng th\u00edch t\u1ed1t v\u1edbi <strong>tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh<\/strong> (s\u1eed d\u1ee5ng m\u00e3 HTML ng\u1eef ngh\u0129a, thu\u1ed9c t\u00ednh ARIA khi c\u1ea7n), c\u00f3 \u0111\u1ee7 <strong>\u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc<\/strong>, v\u00e0 k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p. Vi\u1ec7c <strong>tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n nh\u01b0 WCAG<\/strong> (Web Content Accessibility Guidelines) l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u n\u00e0y.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Than-thien-voi-di-dong\"><\/span>8. Th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp web qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng, navigation b\u1eaft bu\u1ed9c ph\u1ea3i <strong>ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c m\u00e0n h\u00ecnh nh\u1ecf<\/strong>. Thi\u1ebft k\u1ebf c\u1ea7n \u0111\u00e1p \u1ee9ng (responsive), t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh b\u1ed1 c\u1ee5c v\u00e0 c\u00e1ch hi\u1ec3n th\u1ecb cho ph\u00f9 h\u1ee3p v\u1edbi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh v\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u1ea3m \u1ee9ng.<\/p>\n<p>C\u00e1c m\u1eabu <strong><a href=\"https:\/\/interdata.vn\/blog\/responsive-web-design-la-gi\/\">thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng<\/a> (responsive)<\/strong> ph\u1ed5 bi\u1ebfn nh\u01b0 hamburger menu hay off-canvas menu c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai h\u1ee3p l\u00fd. Quan tr\u1ecdng h\u01a1n, c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 nh\u1ea5p (links, buttons) ph\u1ea3i c\u00f3 <strong>k\u00edch th\u01b0\u1edbc \u0111\u1ee7 l\u1edbn<\/strong> \u0111\u1ec3 d\u1ec5 d\u00e0ng thao t\u00e1c b\u1eb1ng ng\u00f3n tay. \u01afu ti\u00ean thi\u1ebft k\u1ebf cho di \u0111\u1ed9ng (Mobile-First) l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quy-trinh-thiet-ke-va-toi-uu-Navigation\"><\/span>Quy tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u Navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u navigation l\u00e0 m\u1ed9t <strong>quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/strong> v\u00e0 <strong>l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m<\/strong>, kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c ch\u1ec9 l\u00e0m m\u1ed9t l\u1ea7n. Quy tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n<p>Quy tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c b\u01b0\u1edbc ch\u00ednh t\u1eeb nghi\u00ean c\u1ee9u ban \u0111\u1ea7u, x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac, thi\u1ebft k\u1ebf giao di\u1ec7n, ki\u1ec3m th\u1eed v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. M\u1ed7i giai \u0111o\u1ea1n \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng navigation m\u1ea1nh m\u1ebd, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Nghien-cuu-Nguoi-dung-va-Tu-khoa-User-Keyword-Research\"><\/span>1. Nghi\u00ean c\u1ee9u Ng\u01b0\u1eddi d\u00f9ng v\u00e0 T\u1eeb kh\u00f3a (User &amp; Keyword Research)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 <strong>t\u00ecm hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau<\/strong> v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin. Vi\u1ec7c n\u00e0y \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf sau n\u00e0y, \u0111\u1ea3m b\u1ea3o navigation \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 h\u00e0nh vi th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u1ecfng \u0111o\u00e1n ch\u1ee7 quan.<\/p>\n<p>Ch\u00fang ta c\u1ea7n <strong>hi\u1ec3u nhu c\u1ea7u v\u00e0 h\u00e0nh vi<\/strong> c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 x\u00e2y d\u1ef1ng ch\u00e2n dung (personas), ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u web. \u0110\u1ed3ng th\u1eddi, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a gi\u00fap x\u00e1c \u0111\u1ecbnh <strong>ng\u00f4n ng\u1eef ng\u01b0\u1eddi d\u00f9ng<\/strong> th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng. Nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o ra c\u1ea5u tr\u00fac th\u00f4ng tin v\u00e0 l\u1ef1a ch\u1ecdn nh\u00e3n \u0111i\u1ec1u h\u01b0\u1edbng ph\u00f9 h\u1ee3p, d\u1ec5 hi\u1ec3u.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Kien-truc-Thong-tin-Information-Architecture-%E2%80%93-IA\"><\/span>2. Ki\u1ebfn tr\u00fac Th\u00f4ng tin (Information Architecture &#8211; IA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u1ebfn tr\u00fac th\u00f4ng tin (IA) l\u00e0 vi\u1ec7c <strong>t\u1ed5 ch\u1ee9c, c\u1ea5u tr\u00fac v\u00e0 d\u00e1n nh\u00e3n n\u1ed9i dung<\/strong> website m\u1ed9t c\u00e1ch logic v\u00e0 d\u1ec5 hi\u1ec3u. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t &#8220;b\u1ea3n thi\u1ebft k\u1ebf&#8221; r\u00f5 r\u00e0ng cho c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng b\u1ecb l\u1ea1c h\u01b0\u1edbng hay b\u1ed1i r\u1ed1i.<\/p>\n<p>Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c ki\u1ec3m k\u00ea, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u00f3m n\u1ed9i dung d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng. C\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 <strong>Card Sorting<\/strong> gi\u00fap kh\u00e1m ph\u00e1 m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, trong khi <strong>Site Mapping<\/strong> gi\u00fap tr\u1ef1c quan h\u00f3a <strong>b\u1ea3n thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p<\/strong> c\u1ee7a website. K\u1ebft qu\u1ea3 c\u1ee7a IA l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c y\u1ebfu t\u1ed1 navigation c\u1ee5 th\u1ec3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Thiet-ke-Giao-dien-Wireframing-Prototyping\"><\/span>3. Thi\u1ebft k\u1ebf Giao di\u1ec7n (Wireframing &amp; Prototyping)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Giai \u0111o\u1ea1n n\u00e0y chuy\u1ec3n b\u1ea3n thi\u1ebft k\u1ebf IA th\u00e0nh c\u00e1c <strong>b\u1ed1 c\u1ee5c tr\u1ef1c quan v\u00e0 m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c<\/strong>. <a href=\"https:\/\/interdata.vn\/blog\/wireframe-la-gi\/\">Wireframe<\/a> gi\u00fap ph\u00e1c th\u1ea3o c\u1ea5u tr\u00fac v\u00e0 v\u1ecb tr\u00ed c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 navigation, trong khi <a href=\"https:\/\/interdata.vn\/blog\/prototype-la-gi\/\">Prototype<\/a> cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m th\u1eed lu\u1ed3ng di chuy\u1ec3n, \u0111\u1ea3m b\u1ea3o t\u00ednh logic v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng tr\u01b0\u1edbc khi tri\u1ec3n khai th\u1ef1c t\u1ebf.<\/p>\n<p>Th\u00f4ng qua <strong>Wireframe<\/strong>, ch\u00fang ta t\u1eadp trung v\u00e0o vi\u1ec7c <strong>ph\u00e1c th\u1ea3o b\u1ed1 c\u1ee5c<\/strong> c\u01a1 b\u1ea3n, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed menu, thanh t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c. Sau \u0111\u00f3, <strong>Prototype t\u01b0\u01a1ng t\u00e1c<\/strong> \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Figma hay Sketch, cho ph\u00e9p ki\u1ec3m tra lu\u1ed3ng di chuy\u1ec3n gi\u1eefa c\u00e1c trang. Vi\u1ec7c n\u00e0y gi\u00fap h\u00ecnh dung r\u00f5 r\u00e0ng v\u00e0 th\u1eed nghi\u1ec7m s\u1edbm c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf navigation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Kiem-thu-Testing\"><\/span>4. Ki\u1ec3m th\u1eed (Testing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u1ec3m th\u1eed l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 <strong>\u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft k\u1ebf navigation v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c<\/strong>. N\u00f3 gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, x\u00e1c th\u1ef1c c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi ra m\u1eaft ch\u00ednh th\u1ee9c.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m <strong>Ki\u1ec3m th\u1eed kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng (Usability Testing)<\/strong> \u0111\u1ec3 quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u00e1c v\u1ee5, <strong><a href=\"https:\/\/interdata.vn\/blog\/cau-truc-du-lieu-tree-cay\/\">Tree<\/a> Testing<\/strong> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u1ea5u tr\u00fac IA, <strong>A\/B Testing<\/strong> \u0111\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau, v\u00e0 ph\u00e2n t\u00edch Heatmap\/Click Tracking \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi tr\u00ean trang. Vi\u1ec7c <strong>x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1<\/strong> s\u1edbm gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Toi-uu-lien-tuc-Continuous-Optimization\"><\/span>5. T\u1ed1i \u01b0u li\u00ean t\u1ee5c (Continuous Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ed1i \u01b0u h\u00f3a l\u00e0 m\u1ed9t <strong>qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng<\/strong> d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng sau khi website \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng. H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i, v\u00ec v\u1eady navigation c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 lu\u00f4n duy tr\u00ec hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c theo d\u00f5i <strong>d\u1eef li\u1ec7u t\u1eeb web analytics<\/strong>, ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng, k\u1ebft qu\u1ea3 usability testing \u0111\u1ecbnh k\u1ef3, v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi. D\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch n\u00e0y, ch\u00fang ta th\u1ef1c hi\u1ec7n c\u00e1c <strong>thay \u0111\u1ed5i c\u1ea3i ti\u1ebfn<\/strong>, th\u01b0\u1eddng l\u00e0 nh\u1ecf v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (v\u00ed d\u1ee5 qua A\/B testing), sau \u0111\u00f3 ti\u1ebfp t\u1ee5c theo d\u00f5i hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 m\u1ed9t <a href=\"https:\/\/interdata.vn\/blog\/vong-lap-la-gi\/\">v\u00f2ng l\u1eb7p<\/a> li\u00ean t\u1ee5c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung-van-de-thuong-gap-khi-thiet-ke-Navigation\"><\/span>Nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p khi thi\u1ebft k\u1ebf Navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 t\u1ea7m quan tr\u1ecdng c\u1ee7a navigation l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, nh\u01b0ng trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, ch\u00fang ta v\u1eabn d\u1ec5 m\u1eafc ph\u1ea3i <strong>nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/strong>. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, d\u00f9 nh\u1ecf hay l\u1edbn, \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng, d\u1eabn \u0111\u1ebfn <strong>tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng k\u00e9m<\/strong> v\u00e0 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a website.<\/p>\n<p>Vi\u1ec7c nh\u1eadn di\u1ec7n s\u1edbm v\u00e0 tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd khi thi\u1ebft k\u1ebf ho\u1eb7c \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng navigation c\u1ee7a m\u00ecnh, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Nhan-dieu-huong-khong-ro-rang\"><\/span>1. Nh\u00e3n \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng r\u00f5 r\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 l\u1ed7i r\u1ea5t ph\u1ed5 bi\u1ebfn, x\u1ea3y ra khi s\u1eed d\u1ee5ng c\u00e1c <strong>t\u1eeb ng\u1eef m\u01a1 h\u1ed3, chung chung ho\u1eb7c bi\u1ec7t ng\u1eef<\/strong> n\u1ed9i b\u1ed9 l\u00e0m nh\u00e3n cho c\u00e1c m\u1ee5c menu hay li\u00ean k\u1ebft. Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc nh\u1eefng nh\u00e3n n\u00e0y nh\u01b0ng kh\u00f4ng th\u1ec3 h\u00ecnh dung r\u00f5 r\u00e0ng n\u1ed9i dung ho\u1eb7c ch\u1ee9c n\u0103ng m\u00e0 h\u1ecd s\u1ebd g\u1eb7p khi nh\u1ea5p v\u00e0o.<\/p>\n<p>Vi\u1ec7c n\u00e0y <strong>g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 do d\u1ef1<\/strong> cho ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn h\u1ecd ph\u1ea3i \u0111o\u00e1n ho\u1eb7c nh\u1ea5p th\u1eed \u0111\u1ec3 x\u00e1c nh\u1eadn. V\u00ed d\u1ee5, nh\u00e3n &#8220;T\u00e0i nguy\u00ean&#8221; qu\u00e1 m\u01a1 h\u1ed3 so v\u1edbi &#8220;T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn&#8221; hay &#8220;Blog&#8221;. Ng\u01b0\u1eddi d\u00f9ng <strong>kh\u00f4ng \u0111o\u00e1n \u0111\u01b0\u1ee3c n\u1ed9i dung<\/strong> c\u1ee5 th\u1ec3, l\u00e0m ch\u1eadm h\u00e0nh tr\u00ecnh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd r\u1eddi b\u1ecf trang v\u00ec kh\u00f4ng t\u00ecm th\u1ea5y th\u1ee9 m\u00ecnh c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Qua-nhieu-lua-chon\"><\/span>2. Qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cung c\u1ea5p <strong>qu\u00e1 nhi\u1ec1u m\u1ee5c \u0111i\u1ec1u h\u01b0\u1edbng c\u00f9ng l\u00fac<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong menu ch\u00ednh, c\u00f3 th\u1ec3 g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng. M\u1eb7c d\u00f9 \u00fd \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn, nh\u01b0ng th\u1ef1c t\u1ebf n\u00f3 l\u1ea1i g\u00e2y <strong>qu\u00e1 t\u1ea3i th\u00f4ng tin<\/strong> v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u00e9t v\u00e0 t\u00ecm ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/p>\n<p>T\u00ecnh tr\u1ea1ng n\u00e0y l\u00e0m <strong>t\u0103ng g\u00e1nh n\u1eb7ng nh\u1eadn th\u1ee9c<\/strong> (cognitive load) v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn &#8220;t\u00ea li\u1ec7t quy\u1ebft \u0111\u1ecbnh&#8221; (decision paralysis), khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft n\u00ean nh\u1ea5p v\u00e0o \u0111\u00e2u. C\u00e1c menu kh\u1ed5ng l\u1ed3 (mega menus) n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t c\u0169ng d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng n\u00e0y. Vi\u1ec7c <strong>kh\u00f3 kh\u0103n khi l\u1ef1a ch\u1ecdn<\/strong> c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ecf l\u1ee1 c\u00e1c m\u1ee5c quan tr\u1ecdng ho\u1eb7c c\u1ea3m th\u1ea5y n\u1ea3n l\u00f2ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Thieu-tinh-nhat-quan\"><\/span>3. Thi\u1ebfu t\u00ednh nh\u1ea5t qu\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n x\u1ea3y ra khi c\u00e1c y\u1ebfu t\u1ed1 navigation <strong>thay \u0111\u1ed5i v\u1ec1 giao di\u1ec7n, v\u1ecb tr\u00ed ho\u1eb7c h\u00e0nh vi<\/strong> \u1edf c\u00e1c trang ho\u1eb7c khu v\u1ef1c kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t website. \u0110i\u1ec1u n\u00e0y ph\u00e1 v\u1ee1 s\u1ef1 quen thu\u1ed9c v\u00e0 t\u00ednh d\u1ef1 \u0111o\u00e1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i, g\u00e2y ra s\u1ef1 b\u1ed1i r\u1ed1i kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n<p>Khi navigation <strong>ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/strong>, ng\u01b0\u1eddi d\u00f9ng <strong>b\u1eaft ng\u01b0\u1eddi d\u00f9ng h\u1ecdc l\u1ea1i c\u00e1ch t\u01b0\u01a1ng t\u00e1c<\/strong> \u1edf m\u1ed7i ph\u1ea7n m\u1edbi, l\u00e0m t\u0103ng s\u1ef1 kh\u00f3 ch\u1ecbu v\u00e0 gi\u1ea3m hi\u1ec7u qu\u1ea3 duy\u1ec7t web. V\u00ed d\u1ee5, menu ch\u00ednh thay \u0111\u1ed5i v\u1ecb tr\u00ed t\u1eeb \u0111\u1ea7u trang sang b\u00ean c\u1ea1nh, ho\u1eb7c ki\u1ec3u d\u00e1ng c\u00e1c n\u00fat b\u1ea5m kh\u00e1c nhau \u1edf m\u1ed7i trang. \u0110i\u1ec1u n\u00e0y l\u00e0m suy gi\u1ea3m tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 tin c\u1eady v\u00e0o website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Lien-ket-hong\"><\/span>4. Li\u00ean k\u1ebft h\u1ecfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c li\u00ean k\u1ebft \u0111i\u1ec1u h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn trang kh\u00f4ng t\u1ed3n t\u1ea1i (l\u1ed7i 404) ho\u1eb7c sai \u0111\u1ecba ch\u1ec9 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng. \u0110\u00e2y l\u00e0 m\u1ed9t <strong>tr\u1ea3i nghi\u1ec7m c\u1ee5t h\u1ee9ng v\u00e0 c\u1ef1c k\u1ef3 kh\u00f3 ch\u1ecbu<\/strong> cho ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn h\u1ecd m\u1ea5t th\u1eddi gian v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm th\u00f4ng tin hay th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n<p>Li\u00ean k\u1ebft h\u1ecfng kh\u00f4ng ch\u1ec9 g\u00e2y \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u1ec1 s\u1ef1 thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 b\u1ea3o tr\u00ec k\u00e9m c\u1ee7a website m\u00e0 c\u00f2n c\u00f3 th\u1ec3 <strong>\u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn SEO<\/strong>. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u00edch c\u00e1c li\u00ean k\u1ebft g\u00e3y. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 s\u1eeda ch\u1eefa c\u00e1c li\u00ean k\u1ebft h\u1ecfng trong h\u1ec7 th\u1ed1ng navigation l\u00e0 c\u00f4ng vi\u1ec7c b\u1ea3o tr\u00ec thi\u1ebft y\u1ebfu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Khong-toi-uu-cho-di-dong\"><\/span>5. Kh\u00f4ng t\u1ed1i \u01b0u cho di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, vi\u1ec7c navigation <strong>kh\u00f3 s\u1eed d\u1ee5ng tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf<\/strong> l\u00e0 m\u1ed9t l\u1ed7i nghi\u00eam tr\u1ecdng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c n\u00fat ho\u1eb7c li\u00ean k\u1ebft qu\u00e1 nh\u1ecf kh\u00f3 ch\u1ea1m, menu kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u00fang c\u00e1ch, ho\u1eb7c y\u00eau c\u1ea7u cu\u1ed9n ngang b\u1ea5t ti\u1ec7n.<\/p>\n<p>M\u1ed9t <strong>tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng k\u00e9m<\/strong> s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ea5t v\u1ecdng v\u00e0 nhanh ch\u00f3ng r\u1eddi \u0111i. Vi\u1ec7c kh\u00f4ng \u00e1p d\u1ee5ng c\u00e1c m\u1eabu thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng (responsive) ph\u00f9 h\u1ee3p cho navigation (nh\u01b0 hamburger menu \u0111\u00fang c\u00e1ch, k\u00edch th\u01b0\u1edbc ch\u1ea1m ph\u00f9 h\u1ee3p) s\u1ebd l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a website \u0111\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Bo-qua-Kha-nang-tiep-can\"><\/span>6. B\u1ecf qua Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thi\u1ebft k\u1ebf navigation m\u00e0 <strong>kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng b\u1edfi ng\u01b0\u1eddi khuy\u1ebft t\u1eadt<\/strong> l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn v\u1ec1 c\u1ea3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 k\u1ef9 thu\u1eadt. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi navigation kh\u00f4ng th\u1ec3 \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng b\u00e0n ph\u00edm, kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh, ho\u1eb7c c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc k\u00e9m, g\u00e2y kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi khi\u1ebfm th\u1ecb.<\/p>\n<p>Vi\u1ec7c b\u1ecf qua c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nh\u01b0 WCAG kh\u00f4ng ch\u1ec9 <strong>lo\u1ea1i tr\u1eeb m\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng<\/strong> m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd \u1edf m\u1ed9t s\u1ed1 khu v\u1ef1c. \u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng website c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng l\u00e0 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 to\u00e0n di\u1ec7n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Thiet-ke-khong-theo-quy-uoc\"><\/span>7. Thi\u1ebft k\u1ebf kh\u00f4ng theo quy \u01b0\u1edbc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00f4i khi, trong n\u1ed7 l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t ho\u1eb7c &#8220;s\u00e1ng t\u1ea1o&#8221;, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf l\u1ea1i <strong>ph\u00e1 v\u1ee1 c\u00e1c quy \u01b0\u1edbc ph\u1ed5 bi\u1ebfn<\/strong> v\u1ec1 c\u00e1ch tr\u00ecnh b\u00e0y v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a navigation. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm ho\u1eb7c hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng quen thu\u1ed9c.<\/p>\n<p>M\u1eb7c d\u00f9 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn, nh\u01b0ng n\u1ebfu n\u00f3 l\u00e0m cho nh\u1eefng t\u00e1c v\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 t\u00ecm menu ch\u00ednh hay quay v\u1ec1 trang ch\u1ee7 tr\u1edf n\u00ean <strong>kh\u00f3 t\u00ecm ho\u1eb7c kh\u00f3 hi\u1ec3u<\/strong>, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf th\u1ea5t b\u1ea1i. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u00ecnh th\u00e0nh nh\u1eefng k\u1ef3 v\u1ecdng nh\u1ea5t \u0111\u1ecbnh d\u1ef1a tr\u00ean kinh nghi\u1ec7m l\u01b0\u1edbt web, v\u00e0 vi\u1ec7c \u0111i ng\u01b0\u1ee3c l\u1ea1i ch\u00fang th\u01b0\u1eddng g\u00e2y ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 h\u01a1n l\u00e0 l\u1ee3i \u00edch.<\/p>\n<div style=\"background-color: #e6f2ff; border-radius: 10px; padding: 20px; margin: 20px 0; border: 1px solid #b3d9ff;\">\n<p>M\u1ed9t h\u1ec7 th\u1ed1ng Navigation hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a website, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3. \u0110\u1ec3 t\u1ed1i \u01b0u \u0111i\u1ec1u n\u00e0y, vi\u1ec7c l\u1ef1a ch\u1ecdn h\u1ea1 t\u1ea7ng l\u01b0u tr\u1eef ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/interdata.vn\/thue-hosting\/\">Hosting gi\u00e1 r\u1ebb c\u1ea5u h\u00ecnh cao<\/a>, InterData cung c\u1ea5p d\u1ecbch v\u1ee5 hosting v\u1edbi b\u1ed9 x\u1eed l\u00fd AMD EPYC\/Intel Xeon Platinum, SSD NVMe U.2, <a href=\"https:\/\/interdata.vn\/blog\/bang-thong-la-gi\/\">b\u0103ng th\u00f4ng<\/a> cao, \u0111\u1ea3m b\u1ea3o website ho\u1ea1t \u0111\u1ed9ng nhanh v\u00e0 \u1ed5n \u0111\u1ecbnh.<\/p>\n<p>\u0110\u1ed1i v\u1edbi nhu c\u1ea7u t\u00e0i nguy\u00ean m\u1ea1nh h\u01a1n, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/interdata.vn\/thue-vps\/\">thu\u00ea VPS gi\u00e1 r\u1ebb ch\u1ea5t l\u01b0\u1ee3ng<\/a> ho\u1eb7c <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/interdata.vn\/cloud-server\/\">d\u1ecbch v\u1ee5 thu\u00ea Cloud Server gi\u00e1 r\u1ebb<\/a> t\u1ea1i InterData l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng. H\u1ec7 th\u1ed1ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 <a href=\"https:\/\/interdata.vn\/blog\/ao-hoa-la-gi\/\">\u1ea3o h\u00f3a<\/a> ti\u00ean ti\u1ebfn, cho ph\u00e9p linh ho\u1ea1t n\u00e2ng c\u1ea5p t\u00e0i nguy\u00ean theo nhu c\u1ea7u th\u1ef1c t\u1ebf. V\u1edbi dung l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, t\u1ed1c \u0111\u1ed9 cao, \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh v\u01b0\u1ee3t tr\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1eadn h\u00e0nh website, \u1ee9ng d\u1ee5ng hay h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0, hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Navigation (\u0111i\u1ec1u h\u01b0\u1edbng) l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1 n\u1ed9i dung tr\u00ean website, \u0111\u1ed3ng th\u1eddi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 SEO. M\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin nhanh ch\u00f3ng m\u00e0<\/p>\n","protected":false},"author":2,"featured_media":26192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-26183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"_links":{"self":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/26183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/comments?post=26183"}],"version-history":[{"count":2,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/26183\/revisions"}],"predecessor-version":[{"id":26193,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/26183\/revisions\/26193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/media\/26192"}],"wp:attachment":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/media?parent=26183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/categories?post=26183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/tags?post=26183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}