{"id":2005,"date":"2025-12-24T10:28:35","date_gmt":"2025-12-24T03:28:35","guid":{"rendered":"https:\/\/interdata.vn\/blog\/?p=2005"},"modified":"2025-12-25T10:40:30","modified_gmt":"2025-12-25T03:40:30","slug":"salesforce-la-gi","status":"publish","type":"post","link":"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/","title":{"rendered":"SalesForce l\u00e0 g\u00ec? T\u00ednh n\u0103ng, l\u1ee3i \u00edch &#038; doanh nghi\u1ec7p n\u00e0o n\u00ean d\u00f9ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed8I DUNG<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#SalesForce-la-gi\" >SalesForce l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Salesforce-CRM-dung-de-lam-gi-trong-doanh-nghiep\" >Salesforce CRM d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec trong doanh nghi\u1ec7p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#He-sinh-thai-Salesforce-gom-nhung-Cloud-nao\" >H\u1ec7 sinh th\u00e1i Salesforce g\u1ed3m nh\u1eefng Cloud n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Sales-Cloud-Quan-ly-ban-hang\" >Sales Cloud (Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Marketing-Cloud-Tiep-thi-tu-dong\" >Marketing Cloud (Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Service-Cloud-Cham-soc-khach-hang\" >Service Cloud (Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Experience-Cloud-cac-Cloud-khac\" >Experience Cloud &amp; c\u00e1c Cloud kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Cac-giai-phap-khac-Commerce-Analytics-Platform\" >C\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c (Commerce, Analytics, Platform)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Kien-truc-Salesforce-CRM-duoc-xay-dung-nhu-the-nao\" >Ki\u1ebfn tr\u00fac Salesforce CRM \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Cac-goi-dich-vu-hien-tai-cua-phan-mem-Salesforce\" >C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a ph\u1ea7n m\u1ec1m Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Cac-tinh-nang-noi-bat-cua-Salesforce-CRM\" >C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce CRM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#1-Tuong-tac-va-chia-se-thong-tin-Module-Chatter\" >1. T\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb th\u00f4ng tin Module Chatter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#2-Quan-ly-thong-tin-khach-hang-va-thong-tin-lien-he\" >2. Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#3-Theo-doi-co-hoi-ban-hang\" >3. Theo d\u00f5i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#4-Thu-vien-thong-tin\" >4. Th\u01b0 vi\u1ec7n th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#5-Quan-ly-cac-doi-tac-nha-cung-cap\" >5. Qu\u1ea3n l\u00fd c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#6-Giup-phan-tich-bao-cao-va-du-doan-ket-qua-kinh-doanh\" >6. Gi\u00fap ph\u00e2n t\u00edch, b\u00e1o c\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#7-Thiet-lap-quy-trinh-lam-viec-chuyen-nghiep\" >7. Thi\u1ebft l\u1eadp quy tr\u00ecnh l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#8-Tich-hop-voi-cac-ung-dung-cua-Google\" >8. T\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#9-Quan-ly-chien-dich-Marketing\" >9. Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#10-Toi-uu-hoa-cho-giao-dien-di-dong\" >10. T\u1ed1i \u01b0u h\u00f3a cho giao di\u1ec7n di \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#5-Loi-ich-vuot-troi-khi-ung-dung-Salesforce\" >5 L\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i khi \u1ee9ng d\u1ee5ng Salesforce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#1-Tap-trung-du-lieu-khach-hang-Customer-360\" >1. T\u1eadp trung d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (Customer 360)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#2-Tu-dong-hoa-quy-trinh-Automation\" >2. T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh (Automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#3-Bao-cao-va-du-bao-chinh-xac-Reporting-Forecasting\" >3. B\u00e1o c\u00e1o v\u00e0 d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c (Reporting &amp; Forecasting)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#4-Kha-nang-tich-hop-va-mo-rong-Scalability\" >4. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u00e0 m\u1edf r\u1ed9ng (Scalability)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#5-Tang-nang-suat-nhan-vien-va-doanh-thu\" >5. T\u0103ng n\u0103ng su\u1ea5t nh\u00e2n vi\u00ean v\u00e0 doanh thu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#So-sanh-Salesforce-CRM-voi-HubSpot-Zoho-CRM-Viet-Nam\" >So s\u00e1nh Salesforce CRM v\u1edbi HubSpot, Zoho, CRM Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Salesforce-vs-HubSpot\" >Salesforce vs. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Salesforce-vs-ZohoBitrix24\" >Salesforce vs. Zoho\/Bitrix24<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Salesforce-vs-Basevn-Local\" >Salesforce vs. Base.vn (Local)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Doanh-nghiep-Viet-Nam-co-nen-su-dung-Salesforce-CRM-khong\" >Doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 n\u00ean s\u1eed d\u1ee5ng Salesforce CRM kh\u00f4ng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Boi-canh-thi-truong-Viet-Nam\" >B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Khi-nao-nen-chon-Salesforce\" >Khi n\u00e0o n\u00ean ch\u1ecdn Salesforce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Khi-nao-KHONG-nen-chon\" >Khi n\u00e0o KH\u00d4NG n\u00ean ch\u1ecdn?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Doanh-nghiep-nao-nen-su-dung-Salesforce\" >Doanh nghi\u1ec7p n\u00e0o n\u00ean s\u1eed d\u1ee5ng Salesforce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Chi-phi-phan-mem-Salesforce-CRM-la-bao-nhieu\" >Chi ph\u00ed ph\u1ea7n m\u1ec1m Salesforce CRM l\u00e0 bao nhi\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Cac-tieu-chi-quan-trong-de-lua-chon-phan-mem-CRM-phu-hop\" >C\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m CRM ph\u00f9 h\u1ee3p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Phan-mem-CRM-co-de-su-dung-va-trien-khai-khong\" >Ph\u1ea7n m\u1ec1m CRM c\u00f3 d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 tri\u1ec3n khai kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Phan-mem-CRM-co-duoc-cap-nhat-thuong-xuyen-khong\" >Ph\u1ea7n m\u1ec1m CRM c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#CRM-co-nhung-tinh-nang-noi-bat-so-voi-cac-giai-phap-khac-khong\" >CRM c\u00f3 nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Muc-do-bao-mat-du-lieu-cua-phan-mem-CRM-ra-sao\" >M\u1ee9c \u0111\u1ed9 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a ph\u1ea7n m\u1ec1m CRM ra sao?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Chi-phi-CRM-co-phu-hop-voi-ngan-sach-doanh-nghiep-khong\" >Chi ph\u00ed CRM c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch doanh nghi\u1ec7p kh\u00f4ng?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Huong-dan-cach-su-dung-Salesforce\" >H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Salesforce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Dang-nhap\" >\u0110\u0103ng nh\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Giao-dien-co-ban-cua-Salesforce\" >Giao di\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a Salesforce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Giai-phap-thay-the-Salesforce-cho-doanh-nghiep-nho\" >Gi\u1ea3i ph\u00e1p thay th\u1ebf Salesforce cho doanh nghi\u1ec7p nh\u1ecf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Kiem-soat-tron-ven-%E2%80%9Csuc-khoe%E2%80%9D-tai-chinh\" >Ki\u1ec3m so\u00e1t tr\u1ecdn v\u1eb9n \u201cs\u1ee9c kh\u1ecfe\u201d t\u00e0i ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Tao-ra-nhieu-doanh-thu-hon-voi-cung-mot-so-luong-khach-hang\" >T\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n v\u1edbi c\u00f9ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/#Tang-hieu-suat-lam-viec-ca-nhan-va-doi-nhom\" >T\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed9i nh\u00f3m<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><strong><a href=\"https:\/\/interdata.vn\/blog\/salesforce-la-gi\/\">Salesforce l\u00e0 g\u00ec?<\/a><\/strong> Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn th\u00ec \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u h\u1ecfi xa l\u1ea1 n\u1eefa. M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 x\u1eed l\u00fd m\u00e1y t\u00ednh trong doanh nghi\u1ec7p l\u00e0 ph\u1ea7n m\u1ec1m Salesforce. V\u1eady Salesforce l\u00e0 g\u00ec? T\u1ea1i sao m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n Salesforce? C\u00f3 nh\u1eefng t\u00ednh n\u0103ng g\u00ec v\u00e0 ai n\u00ean s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m SalesForce v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Salesforce c\u01a1 b\u1ea3n? C\u00f9ng <strong>InterData<\/strong>\u00a0kh\u00e1m ph\u00e1 nh\u00e9!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SalesForce-la-gi\"><\/span>SalesForce l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Salesforce<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng CRM (<em>Customer Relationship Management &#8211; Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/em>) \u0111\u00e1m m\u00e2y theo y\u00eau c\u1ea7u. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m CRM to\u00e0n di\u1ec7n gi\u00fap cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n<p>Salesforce cho bi\u1ebft m\u1eb7c d\u00f9 x\u00e2y d\u1ef1ng nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u01b0ng CRM c\u1ee7a h\u1ecd ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. &#8230;<\/p>\n<p>Hi\u1ec7n nay, s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p s\u1eed d\u1ee5ng Salesforce r\u1ea5t l\u1edbn b\u1edfi t\u00ednh b\u1ea3o m\u1eadt, \u0111\u1ed9 tin c\u1eady cao, chi ph\u00ed linh ho\u1ea1t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy m\u00f4 doanh nghi\u1ec7p kh\u00e1c nhau.<\/p>\n<figure id=\"attachment_37128\" aria-describedby=\"caption-attachment-37128\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37128\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-la-gi.jpg\" alt=\"Salesforce CRM l\u00e0 g\u00ec\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-la-gi.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-la-gi-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-la-gi-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37128\" class=\"wp-caption-text\">Salesforce CRM l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Salesforce-CRM-dung-de-lam-gi-trong-doanh-nghiep\"><\/span>Salesforce CRM d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec trong doanh nghi\u1ec7p?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Salesforce CRM d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec<\/strong>? Ch\u00fang ta h\u00e3y c\u00f9ng xem x\u00e9t vai tr\u00f2 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi t\u1eebng v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 trong m\u1ed9t c\u00f4ng ty:<\/p>\n<ol>\n<li><strong>V\u1edbi Nh\u00e2n vi\u00ean Kinh doanh (Sales Rep):<\/strong>\n<ul>\n<li>Kh\u00f4ng c\u00f2n ph\u1ea3i l\u1ee5c l\u1ecdi tin nh\u1eafn Zalo \u0111\u1ec3 t\u00ecm s\u1ed1 \u0111i\u1ec7n tho\u1ea1i kh\u00e1ch. M\u1ecdi th\u00f4ng tin, l\u1ecbch s\u1eed chat, email \u0111\u1ec1u hi\u1ec3n th\u1ecb tr\u00ean Salesforce.<\/li>\n<li>H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng nh\u1eafc l\u1ecbch: &#8220;H\u00f4m nay c\u1ea7n g\u1ecdi l\u1ea1i cho anh A&#8221;, &#8220;G\u1eedi h\u1ee3p \u0111\u1ed3ng cho ch\u1ecb B&#8221;.<\/li>\n<li>T\u1ea1o b\u00e1o gi\u00e1 nhanh ch\u00f3ng ngay tr\u00ean ph\u1ea7n m\u1ec1m v\u00e0 g\u1eedi \u0111i ch\u1ec9 v\u1edbi v\u00e0i c\u00fa click.<\/li>\n<\/ul>\n<\/li>\n<li><strong>V\u1edbi Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh (Sales Manager):<\/strong>\n<ul>\n<li>Kh\u00f4ng c\u1ea7n \u0111\u1ee3i \u0111\u1ebfn cu\u1ed1i tu\u1ea7n m\u1edbi c\u00f3 b\u00e1o c\u00e1o. M\u1edf <strong>ph\u1ea7n m\u1ec1m Salesforce CRM<\/strong> l\u00ean, qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 th\u1ea5y ngay nh\u00e2n vi\u00ean n\u00e0o \u0111ang l\u00e0m t\u1ed1t, nh\u00e2n vi\u00ean n\u00e0o \u0111ang &#8220;l\u01b0\u1eddi&#8221; g\u1ecdi \u0111i\u1ec7n.<\/li>\n<li>Bi\u1ebft ch\u00ednh x\u00e1c l\u00fd do v\u00ec sao b\u1ecb r\u1edbt \u0111\u01a1n h\u00e0ng (Win\/Loss Analysis) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn thu\u1eadt.<\/li>\n<\/ul>\n<\/li>\n<li><strong>V\u1edbi B\u1ed9 ph\u1eadn Marketing:<\/strong>\n<ul>\n<li>Bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o (Google, Facebook hay H\u1ed9i th\u1ea3o) \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/li>\n<li>\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Lead chuy\u1ec3n cho \u0111\u1ed9i Sales (Lead n\u00e0o ra doanh s\u1ed1, Lead n\u00e0o l\u00e0 r\u00e1c).<\/li>\n<\/ul>\n<\/li>\n<li><strong>V\u1edbi Ban Gi\u00e1m \u0111\u1ed1c (CEO\/Owner):<\/strong>\n<ul>\n<li>Xem Dashboard t\u1ed5ng quan v\u1ec1 s\u1ee9c kh\u1ecfe doanh nghi\u1ec7p theo th\u1eddi gian th\u1ef1c (Real-time).<\/li>\n<li>Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<figure id=\"attachment_37129\" aria-describedby=\"caption-attachment-37129\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37129\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Dung-Salesforce-CRM-lam-gi.jpg\" alt=\"D\u00f9ng Salesforce CRM l\u00e0m g\u00ec\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Dung-Salesforce-CRM-lam-gi.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Dung-Salesforce-CRM-lam-gi-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Dung-Salesforce-CRM-lam-gi-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37129\" class=\"wp-caption-text\">D\u00f9ng Salesforce CRM l\u00e0m g\u00ec?<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"He-sinh-thai-Salesforce-gom-nhung-Cloud-nao\"><\/span>H\u1ec7 sinh th\u00e1i Salesforce g\u1ed3m nh\u1eefng Cloud n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng <strong>Salesforce CRM<\/strong>\u00a0ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00f4ng c\u1ee5 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng. Th\u1ef1c t\u1ebf, Salesforce cung c\u1ea5p b\u1ed9 gi\u1ea3i ph\u00e1p &#8220;Customer 360&#8221; bao tr\u00f9m to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1ea3nh gh\u00e9p ch\u00ednh trong h\u1ec7 sinh th\u00e1i n\u00e0y:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sales-Cloud-Quan-ly-ban-hang\"><\/span>Sales Cloud (Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t. Sales Cloud \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho \u0111\u1ed9i ng\u0169 kinh doanh (B2B v\u00e0 B2B2C).<\/p>\n<ul>\n<li><strong>Qu\u1ea3n l\u00fd Lead (Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng):<\/strong> Theo d\u00f5i ngu\u1ed3n g\u1ed1c kh\u00e1ch h\u00e0ng, ch\u1ea5m \u0111i\u1ec3m ti\u1ec1m n\u0103ng (Lead Scoring) \u0111\u1ec3 nh\u00e2n vi\u00ean bi\u1ebft n\u00ean \u01b0u ti\u00ean g\u1ecdi cho ai tr\u01b0\u1edbc.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd Opportunity (C\u01a1 h\u1ed9i b\u00e1n h\u00e0ng):<\/strong> Theo d\u00f5i s\u00e1t sao t\u1eebng giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t deal (th\u01b0\u01a1ng v\u1ee5), t\u1eeb l\u00fac b\u00e1o gi\u00e1, th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u1ebfn khi ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/li>\n<li><strong>D\u1ef1 b\u00e1o doanh thu (Forecast):<\/strong> Gi\u00fap Gi\u00e1m \u0111\u1ed1c kinh doanh nh\u00ecn th\u1ea5y b\u1ee9c tranh doanh s\u1ed1 trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf trong \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng (Pipeline).<\/li>\n<\/ul>\n<p>Khi t\u00ecm hi\u1ec3u <strong>Salesforce Sales Cloud l\u00e0 g\u00ec<\/strong>, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u00e2y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 <strong>t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong>, gi\u00fap nh\u00e2n vi\u00ean Sales tho\u00e1t kh\u1ecfi c\u00e1c t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ed1t \u0111\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing-Cloud-Tiep-thi-tu-dong\"><\/span>Marketing Cloud (Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu Sales Cloud gi\u00fap ch\u1ed1t \u0111\u01a1n, th\u00ec Marketing Cloud gi\u00fap t\u00ecm ki\u1ebfm v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>Customer Journey:<\/strong> V\u1ebd ra h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec3m ch\u1ea1m t\u1ef1 \u0111\u1ed9ng. V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng v\u00e0o website xem gi\u00e1 nh\u01b0ng ch\u01b0a mua -&gt; H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1eedi email nh\u1eafc nh\u1edf sau 1 ti\u1ebfng -&gt; N\u1ebfu kh\u00e1ch m\u1edf mail, g\u1eedi ti\u1ebfp voucher gi\u1ea3m gi\u00e1.<\/li>\n<li><strong>\u0110a k\u00eanh:<\/strong> Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch tr\u00ean Email, Mobile, Social Media v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/li>\n<\/ul>\n<p>Hi\u1ec3u <strong>Salesforce Marketing Cloud l\u00e0 g\u00ec<\/strong> s\u1ebd gi\u00fap doanh nghi\u1ec7p B2C c\u00f3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn (Mass Personalization).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Service-Cloud-Cham-soc-khach-hang\"><\/span>Service Cloud (Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng k\u00e9m l\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p. Service Cloud gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y.<\/p>\n<ul>\n<li><strong>Qu\u1ea3n l\u00fd Ticket\/Case:<\/strong> T\u1eadp trung m\u1ecdi khi\u1ebfu n\u1ea1i, y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 t\u1eeb Facebook, Email, \u0110i\u1ec7n tho\u1ea1i v\u1ec1 m\u1ed9t m\u00e0n h\u00ecnh duy nh\u1ea5t.<\/li>\n<li><strong>Knowledge Base:<\/strong> X\u00e2y d\u1ef1ng kho ki\u1ebfn th\u1ee9c \u0111\u1ec3 nh\u00e2n vi\u00ean CSKH tra c\u1ee9u nhanh c\u00e2u tr\u1ea3 l\u1eddi ho\u1eb7c \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5 (Self-service).<\/li>\n<\/ul>\n<p>T\u00ecm hi\u1ec3u <strong>Salesforce Service Cloud l\u00e0 g\u00ec<\/strong> l\u00e0 b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n bi\u1ebfn b\u1ed9 ph\u1eadn CSKH t\u1eeb &#8220;trung t\u00e2m chi ph\u00ed&#8221; th\u00e0nh &#8220;trung t\u00e2m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experience-Cloud-cac-Cloud-khac\"><\/span>Experience Cloud &amp; c\u00e1c Cloud kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Experience Cloud:<\/strong> Cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c c\u1ed5ng th\u00f4ng tin (Portal) \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u00e1c \u0111\u1ea1i l\u00fd. V\u00ed d\u1ee5: \u0110\u1ea1i l\u00fd c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng v\u00e0 xem c\u00f4ng n\u1ee3 tr\u1ef1c ti\u1ebfp m\u00e0 kh\u00f4ng c\u1ea7n g\u1ecdi cho k\u1ebf to\u00e1n.<\/li>\n<li><strong>Salesforce Experience Cloud<\/strong> gi\u00fap m\u1edf r\u1ed9ng quy tr\u00ecnh CRM ra b\u00ean ngo\u00e0i bi\u00ean gi\u1edbi v\u0103n ph\u00f2ng doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cac-giai-phap-khac-Commerce-Analytics-Platform\"><\/span>C\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c (Commerce, Analytics, Platform)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Commerce Cloud:<\/strong> Gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ed1ng nh\u1ea5t tr\u1ea3i nghi\u1ec7m mua s\u1eafm online v\u00e0 offline.<\/li>\n<li><strong>Tableau (Analytics):<\/strong> C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a b\u00e1o c\u00e1o (BI) h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u00e3 \u0111\u01b0\u1ee3c Salesforce mua l\u1ea1i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch.<\/li>\n<li><strong>MuleSoft:<\/strong> Gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p gi\u00fap Salesforce n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea5t k\u1ef3 ph\u1ea7n m\u1ec1m n\u00e0o kh\u00e1c (ERP, Legacy systems).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Kien-truc-Salesforce-CRM-duoc-xay-dung-nhu-the-nao\"><\/span>Ki\u1ebfn tr\u00fac Salesforce CRM \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 hi\u1ec3u ph\u1ea7n m\u1ec1m Salesforce CRM v\u1eadn h\u00e0nh ra sao, tr\u01b0\u1edbc h\u1ebft c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac ki\u1ebfn tr\u00fac c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y, bao g\u1ed3m nhi\u1ec1u l\u1edbp (layer) kh\u00e1c nhau, m\u1ed7i l\u1edbp \u0111\u1ea3m nhi\u1ec7m m\u1ed9t vai tr\u00f2 ri\u00eang bi\u1ec7t.<\/p>\n<p><strong>M\u00f4 h\u00ecnh \u0111a ng\u01b0\u1eddi d\u00f9ng (Multi-tenant)<\/strong><\/p>\n<p>Salesforce l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng tr\u00ean c\u00f9ng m\u1ed9t l\u01b0\u1ee3c \u0111\u1ed3 c\u01a1 s\u1edf d\u1eef li\u1ec7u. Ch\u1ec9 v\u1edbi m\u1ed9t phi\u00ean b\u1ea3n duy nh\u1ea5t c\u1ee7a m\u00e1y ch\u1ee7, h\u1ec7 th\u1ed1ng v\u1eabn c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u1ed3ng th\u1eddi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau. Nh\u1edd c\u00e1ch t\u1ed5 ch\u1ee9c n\u00e0y, Salesforce t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed h\u1ea1 t\u1ea7ng v\u00e0 v\u1eadn h\u00e0nh.<\/p>\n<p><strong>Ki\u1ebfn tr\u00fac d\u1ef1a tr\u00ean si\u00eau d\u1eef li\u1ec7u (Metadata-driven)<\/strong><\/p>\n<p>Salesforce ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean si\u00eau d\u1eef li\u1ec7u, cho ph\u00e9p l\u1eadp tr\u00ecnh vi\u00ean t\u1eadp trung x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p s\u00e2u v\u00e0o l\u00f5i h\u1ec7 th\u1ed1ng. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap vi\u1ec7c t\u00f9y ch\u1ec9nh, m\u1edf r\u1ed9ng v\u00e0 n\u00e2ng c\u1ea5p tr\u1edf n\u00ean linh ho\u1ea1t v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n khi quy m\u00f4 doanh nghi\u1ec7p t\u0103ng l\u00ean.<\/p>\n<p><strong>H\u1ec7 th\u1ed1ng API m\u1ea1nh m\u1ebd<\/strong><\/p>\n<p>Salesforce cung c\u1ea5p h\u1ec7 th\u1ed1ng API phong ph\u00fa, h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n v\u00e0 t\u00f9y bi\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. C\u00e1c API n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n, gi\u00fap vi\u1ec7c t\u00edch h\u1ee3p v\u00e0 m\u1edf r\u1ed9ng t\u00ednh n\u0103ng di\u1ec5n ra ch\u00ednh x\u00e1c v\u00e0 \u1ed5n \u0111\u1ecbnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac-goi-dich-vu-hien-tai-cua-phan-mem-Salesforce\"><\/span>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a ph\u1ea7n m\u1ec1m Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hi\u1ec7n t\u1ea1i, Salesforce cung c\u1ea5p 4 g\u00f3i d\u1ecbch v\u1ee5 ch\u00ednh, bao g\u1ed3m:<\/p>\n<p><strong>Salesforce Essentials:<\/strong> \u0110\u00e2y l\u00e0 g\u00f3i d\u1ecbch v\u1ee5 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf m\u1edbi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM, v\u1edbi c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>Salesforce Professional:<\/strong> G\u00f3i n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng cao c\u1ea5p h\u01a1n so v\u1edbi g\u00f3i Essentials, bao g\u1ed3m t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u CRM v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n<p><strong>Salesforce Enterprise:<\/strong> \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c doanh nghi\u1ec7p l\u1edbn, g\u00f3i n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a g\u00f3i Professional c\u00f9ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung nh\u01b0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n v\u00e0 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>Salesforce Unlimited:<\/strong> Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u00f3 nhu c\u1ea7u ph\u1ee9c t\u1ea1p v\u00e0 mong mu\u1ed1n m\u1edf r\u1ed9ng, g\u00f3i n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a g\u00f3i Enterprise c\u00f9ng v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng b\u1ed5 sung nh\u01b0 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao, b\u1ea3o m\u1eadt n\u00e2ng cao v\u00e0 h\u1ed7 tr\u1ee3 24\/7.<\/p>\n<figure id=\"attachment_37130\" aria-describedby=\"caption-attachment-37130\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37130\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-goi-cua-phan-mem-Salesforce.jpg\" alt=\"C\u00e1c g\u00f3i c\u1ee7a ph\u1ea7n m\u1ec1m Salesforce\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-goi-cua-phan-mem-Salesforce.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-goi-cua-phan-mem-Salesforce-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-goi-cua-phan-mem-Salesforce-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37130\" class=\"wp-caption-text\">C\u00e1c g\u00f3i c\u1ee7a ph\u1ea7n m\u1ec1m Salesforce<\/figcaption><\/figure>\n<p>Ngo\u00e0i g\u00f3i d\u1ecbch v\u1ee5 ch\u00ednh, nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 cung c\u1ea5p b\u1ed5 sung c\u1ee7a Salesforce l\u00e0 g\u00ec:<\/p>\n<ul>\n<li><strong>Salesforce Marketing Cloud<\/strong>: Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>Salesforce Sales Cloud:<\/strong> Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/li>\n<li><strong>Salesforce Service Cloud<\/strong>: Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cac-tinh-nang-noi-bat-cua-Salesforce-CRM\"><\/span>C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-Tuong-tac-va-chia-se-thong-tin-Module-Chatter\"><\/span>1. T\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb th\u00f4ng tin Module Chatter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Module chatter cho ph\u00e9p nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n nhanh ch\u00f3ng c\u1eadp nh\u1eadt v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan. C\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p nhanh ch\u00f3ng gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean trong c\u00f4ng ty m\u00e0 c\u00f2n thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan.<\/p>\n<p>C\u1ee5 th\u1ec3, c\u00e1c t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn h\u1ed3 s\u01a1 cho ph\u00e9p nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u00e1t huy n\u0103ng l\u1ef1c v\u00e0 t\u00e0i n\u0103ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty v\u00e0 h\u1ecd c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u00e0i kho\u1ea3n \u0111\u0103ng nh\u1eadp \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Salesforce CRM c\u00f2n h\u1ed7 tr\u1ee3 ph\u00e2n c\u1ea5p \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, c\u00f4ng vi\u1ec7c, t\u00e0i li\u1ec7u gi\u1eefa c\u00e1c nh\u00f3m m\u1ed9t c\u00e1ch<strong> an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt<\/strong>. Ch\u1ec9 nh\u1eefng th\u00e0nh vi\u00ean chia s\u1ebb m\u1edbi c\u00f3 th\u1ec3 xem v\u00e0 ph\u1ea3n h\u1ed3i th\u00f4ng tin, gi\u00fap b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u quan tr\u1ecdng c\u1ee7a c\u00f4ng ty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Quan-ly-thong-tin-khach-hang-va-thong-tin-lien-he\"><\/span>2. Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi Salesforce CRM, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1eadp trung m\u1ecdi th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 <em>email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, l\u1ecbch s\u1eed giao d\u1ecbch, doanh thu<\/em>&#8230; Ti\u1ebfp theo, Salesforce c\u00f2n c\u00f3 t\u00ednh n\u0103ng gi\u00fap b\u1ea1n ph\u00e2n t\u00edch th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. C\u00f3 th\u1ec3 chia theo thu nh\u1eadp, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd&#8230; D\u1ef1a tr\u00ean d\u1eef li\u1ec7u quan tr\u1ecdng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh, Marketing ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Theo-doi-co-hoi-ban-hang\"><\/span>3. Theo d\u00f5i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce cung c\u1ea5p gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p \u0111\u1ec3 gi\u00e1m s\u00e1t to\u00e0n di\u1ec7n qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. N\u1ec1n t\u1ea3ng n\u00e0y trang b\u1ecb m\u1ed9t lo\u1ea1t c\u00f4ng c\u1ee5 gi\u00fap theo d\u00f5i c\u00e1c giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<p>Nh\u1edd \u0111\u00f3, Salesforce mang l\u1ea1i d\u1eef li\u1ec7u qu\u00fd gi\u00e1, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thu h\u00fat v\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Qua vi\u1ec7c theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i upsell. B\u00ean c\u1ea1nh \u0111\u00f3, Salesforce c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 ch\u1ecdn l\u1ecdc nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t t\u1eeb b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 n\u00e2ng cao c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n<figure id=\"attachment_37131\" aria-describedby=\"caption-attachment-37131\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37131\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-tinh-nang-noi-bat-cua-Salesforce-CRM.jpg\" alt=\"C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce CRM\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-tinh-nang-noi-bat-cua-Salesforce-CRM.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-tinh-nang-noi-bat-cua-Salesforce-CRM-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Cac-tinh-nang-noi-bat-cua-Salesforce-CRM-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37131\" class=\"wp-caption-text\">C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce CRM<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4-Thu-vien-thong-tin\"><\/span>4. Th\u01b0 vi\u1ec7n th\u00f4ng tin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 chung c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p: L\u01b0u tr\u1eef v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi kho l\u01b0u tr\u1eef t\u00edch h\u1ee3p trong Sales Cloud.<\/p>\n<p>V\u1edbi kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm, \u0111\u00e1nh d\u1ea5u trang v\u00e0 x\u1ebfp h\u1ea1ng th\u00f4ng tin th\u00f4ng minh, nh\u00e2n vi\u00ean v\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm t\u00e0i li\u1ec7u, th\u00f4ng tin, ti\u1ebft ki\u1ec7m th\u1eddi gian t\u00ecm ki\u1ebfm v\u00e0 x\u1eed l\u00fd t\u00ecnh tr\u1ea1ng l\u1ed9n x\u1ed9n. \u0110i\u1ec1n v\u00e0o c\u00e1c th\u01b0 m\u1ee5c v\u00e0 email. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng n\u0103ng su\u1ea5t \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u1ea3n l\u00fd th\u00f4ng tin doanh nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Quan-ly-cac-doi-tac-nha-cung-cap\"><\/span>5. Qu\u1ea3n l\u00fd c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ed1i t\u00e1c c\u0169ng l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, l\u00e0 kh\u00e1ch h\u00e0ng quan tr\u1ecdng. N\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd t\u1ed1t, \u0111\u00e2y s\u1ebd l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i trong kinh doanh.<\/p>\n<p>V\u1edbi Salesforce, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd chi ti\u1ebft v\u00e0 m\u1eadt thi\u1ebft h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i t\u1eebng giai \u0111o\u1ea1n h\u1ee3p t\u00e1c, d\u1eef li\u1ec7u kinh doanh&#8230; T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng k\u1ebf ho\u1ea1ch h\u1ee3p t\u00e1c m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-Giup-phan-tich-bao-cao-va-du-doan-ket-qua-kinh-doanh\"><\/span>6. Gi\u00fap ph\u00e2n t\u00edch, b\u00e1o c\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ch\u1ec9 trong v\u00e0i b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb nh\u00e2n vi\u00ean, qu\u1ea3n l\u00fd \u0111\u1ebfn b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c c\u00e1c s\u1ed1 li\u1ec7u kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u1eafm b\u1eaft v\u00e0 qu\u1ea3n l\u00fd c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, b\u00e1n h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh t\u1ed1t h\u01a1n doanh thu v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m, cho ph\u00e9p h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c tr\u00f9ng l\u1eb7p c\u00f4ng ty kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-Thiet-lap-quy-trinh-lam-viec-chuyen-nghiep\"><\/span>7. Thi\u1ebft l\u1eadp quy tr\u00ecnh l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c th\u1ee7 t\u1ee5c v\u00e0 gi\u1ea5y t\u1edd r\u01b0\u1eddm r\u00e0 s\u1ebd kh\u00f4ng c\u00f2n h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty v\u00ec \u1ee9ng d\u1ee5ng cho ph\u00e9p ch\u1ee7 doanh nghi\u1ec7p gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean, lo\u1ea1i b\u1ecf kh\u1ea3 n\u0103ng ph\u00e2n c\u00f4ng tr\u00f9ng l\u1eb7p v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng nh\u01b0: <strong>t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, ph\u00ea duy\u1ec7t t\u1ef1 \u0111\u1ed9ng, l\u00e0m vi\u1ec7c linh ho\u1ea1t ph\u00e2n c\u00f4ng v\u00e0 ph\u00e2n b\u1ed5 ch\u1ee9c n\u0103ng c\u00e1c ngu\u1ed3n l\u1ef1c kinh doanh.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-Tich-hop-voi-cac-ung-dung-cua-Google\"><\/span>8. T\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce CRM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00edch h\u1ee3p linh ho\u1ea1t v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c. C\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p Salesforce v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Google nh\u01b0 <strong>Gmail, Google Drive, Google Calendar, Google Sheets<\/strong>\u2026 Nh\u1edd t\u00ednh n\u0103ng n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadp trung l\u00e0m vi\u1ec7c nhanh ch\u00f3ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-Quan-ly-chien-dich-Marketing\"><\/span>9. Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung, Salesforce gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u1edf m\u1ecdi giai \u0111o\u1ea1n. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y t\u00edch h\u1ee3p v\u1edbi Google Ads v\u00e0 ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o kh\u00f4ng. T\u1eeb \u0111\u00f3, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-Toi-uu-hoa-cho-giao-dien-di-dong\"><\/span>10. T\u1ed1i \u01b0u h\u00f3a cho giao di\u1ec7n di \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00e1y t\u00ednh m\u00e0 c\u00f2n c\u00f3 giao di\u1ec7n t\u1ed1i \u01b0u tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. T\u00ednh n\u0103ng n\u00e0y gi\u00fap b\u1ea1n ph\u1ea3n h\u1ed3i linh ho\u1ea1t v\u1edbi kh\u00e1ch h\u00e0ng, truy c\u1eadp c\u00e1c th\u00f4ng tin quan tr\u1ecdng, b\u00e1o c\u00e1o h\u00ecnh \u1ea3nh&#8230; m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1eadt m\u00e1y t\u00ednh, v\u00f4 c\u00f9ng ti\u1ec7n l\u1ee3i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-Loi-ich-vuot-troi-khi-ung-dung-Salesforce\"><\/span>5 L\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i khi \u1ee9ng d\u1ee5ng Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p s\u1eb5n s\u00e0ng chi tr\u1ea3 s\u1ed1 ti\u1ec1n l\u1edbn cho Salesforce thay v\u00ec d\u00f9ng Excel mi\u1ec5n ph\u00ed? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf nh\u1eefng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n m\u00e0 h\u1ec7 th\u1ed1ng n\u00e0y mang l\u1ea1i. Khi hi\u1ec3u r\u00f5 <strong>Salesforce CRM l\u00e0 g\u00ec<\/strong>, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y 5 l\u1ee3i \u00edch c\u1ed1t l\u00f5i sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Tap-trung-du-lieu-khach-hang-Customer-360\"><\/span>1. T\u1eadp trung d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (Customer 360)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ed7i \u0111au l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t l\u00e0 d\u1eef li\u1ec7u ph\u00e2n t\u00e1n. D\u1eef li\u1ec7u k\u1ebf to\u00e1n n\u1eb1m \u1edf ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, d\u1eef li\u1ec7u giao h\u00e0ng n\u1eb1m \u1edf kho, d\u1eef li\u1ec7u chat n\u1eb1m tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u00e1 nh\u00e2n c\u1ee7a Sale.<\/p>\n<p>Salesforce gom t\u1ea5t c\u1ea3 v\u1ec1 m\u1ed9t m\u1ed1i (Single Source of Truth). Khi m\u1ed9t nh\u00e2n vi\u00ean CSKH nh\u1eadn cu\u1ed9c g\u1ecdi, h\u1ecd bi\u1ebft ngay kh\u00e1ch n\u00e0y \u0111\u00e3 mua g\u00ec, bao gi\u1edd h\u1ebft h\u1ea1n h\u1ee3p \u0111\u1ed3ng, v\u00e0 v\u1eeba m\u1edbi ph\u00e0n n\u00e0n g\u00ec tr\u00ean Facebook. \u0110\u00e2y ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a <strong>Customer 360<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Tu-dong-hoa-quy-trinh-Automation\"><\/span>2. T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh (Automation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>T\u1ea1i sao n\u00ean d\u00f9ng Salesforce<\/strong>? V\u00ec n\u00f3 gi\u00fap con ng\u01b0\u1eddi l\u00e0m vi\u1ec7c \u00edt h\u01a1n nh\u01b0ng hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Flow hay Process Builder trong Salesforce cho ph\u00e9p thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng ph\u1ee9c t\u1ea1p.<\/p>\n<p>V\u00ed d\u1ee5: Khi m\u1ed9t \u0111\u01a1n h\u00e0ng tr\u00ean 100 tri\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o -&gt; T\u1ef1 \u0111\u1ed9ng g\u1eedi email xin ph\u00ea duy\u1ec7t cho Gi\u00e1m \u0111\u1ed1c -&gt; N\u1ebfu Gi\u00e1m \u0111\u1ed1c duy\u1ec7t -&gt; T\u1ef1 \u0111\u1ed9ng t\u1ea1o nhi\u1ec7m v\u1ee5 cho kho \u0111\u00f3ng h\u00e0ng -&gt; T\u1ef1 \u0111\u1ed9ng g\u1eedi SMS c\u1ea3m \u01a1n kh\u00e1ch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Bao-cao-va-du-bao-chinh-xac-Reporting-Forecasting\"><\/span>3. B\u00e1o c\u00e1o v\u00e0 d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c (Reporting &amp; Forecasting)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi Excel, b\u1ea1n m\u1ea5t c\u1ea3 ng\u00e0y \u0111\u1ec3 t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o th\u00e1ng. V\u1edbi Salesforce, b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1eebng gi\u00e2y. Kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o (Forecasting) c\u1ee7a Salesforce \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ch\u00ednh x\u00e1c b\u1eadc nh\u1ea5t, gi\u00fap ch\u1ee7 doanh nghi\u1ec7p chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c (nh\u00e2n s\u1ef1, h\u00e0ng h\u00f3a) s\u00e1t v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Kha-nang-tich-hop-va-mo-rong-Scalability\"><\/span>4. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u00e0 m\u1edf r\u1ed9ng (Scalability)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doanh nghi\u1ec7p SME th\u01b0\u1eddng lo s\u1ee3 ph\u1ea7n m\u1ec1m kh\u00f4ng theo k\u1ecbp t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n. Salesforce gi\u1ea3i quy\u1ebft t\u1ed1t v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi 5 user. Khi c\u00f4ng ty l\u00ean 500 user, h\u1ec7 th\u1ed1ng v\u1eabn ch\u1ea1y m\u01b0\u1ee3t m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1eadp \u0111i x\u00e2y l\u1ea1i. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi ERP (SAP, Oracle), Zalo OA, hay Website gi\u00fap d\u1eef li\u1ec7u ch\u1ea3y xuy\u00ean su\u1ed1t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Tang-nang-suat-nhan-vien-va-doanh-thu\"><\/span>5. T\u0103ng n\u0103ng su\u1ea5t nh\u00e2n vi\u00ean v\u00e0 doanh thu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb ch\u00ednh Salesforce, c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng ghi nh\u1eadn m\u1ee9c t\u0103ng trung b\u00ecnh <strong>25% doanh thu<\/strong>, <strong>35% m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 t\u0103ng <strong>34% n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c<\/strong> c\u1ee7a nh\u00e2n vi\u00ean kinh doanh. \u0110\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i minh ch\u1ee9ng cho <strong>l\u1ee3i \u00edch c\u1ee7a Salesforce CRM<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So-sanh-Salesforce-CRM-voi-HubSpot-Zoho-CRM-Viet-Nam\"><\/span>So s\u00e1nh Salesforce CRM v\u1edbi HubSpot, Zoho, CRM Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh, InterData s\u1ebd so s\u00e1nh Salesforce v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 th\u01b0\u1eddng g\u1eb7p t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Salesforce-vs-HubSpot\"><\/span>Salesforce vs. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>HubSpot:<\/strong> N\u1ed5i ti\u1ebfng v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 d\u00f9ng, c\u00f3 b\u1ea3n mi\u1ec5n ph\u00ed (Free Tier) t\u1ed1t. HubSpot r\u1ea5t m\u1ea1nh v\u1ec1 Inbound Marketing.<\/li>\n<li><strong>So s\u00e1nh:<\/strong> <strong>So s\u00e1nh Salesforce v\u00e0 HubSpot<\/strong> th\u01b0\u1eddng \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn: HubSpot ph\u00f9 h\u1ee3p cho SME c\u1ea7n s\u1ef1 \u0111\u01a1n gi\u1ea3n, nhanh g\u1ecdn. Salesforce ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ea7n quy tr\u00ecnh b\u00e1n h\u00e0ng ph\u1ee9c t\u1ea1p, t\u00f9y bi\u1ebfn s\u00e2u v\u00e0 b\u00e1o c\u00e1o \u0111a chi\u1ec1u.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Salesforce-vs-ZohoBitrix24\"><\/span>Salesforce vs. Zoho\/Bitrix24<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Zoho\/Bitrix24:<\/strong> L\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p &#8220;All-in-one&#8221; v\u1edbi chi ph\u00ed r\u1ea5t h\u1ee3p l\u00fd, th\u1eadm ch\u00ed r\u1ebb.<\/li>\n<li><strong>So s\u00e1nh:<\/strong> <strong>So s\u00e1nh Salesforce v\u00e0 Zoho<\/strong> cho th\u1ea5y Zoho l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi v\u1ec1 m\u1eb7t kinh t\u1ebf cho doanh nghi\u1ec7p nh\u1ecf. Tuy nhi\u00ean, khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 l\u1edbn, d\u1eef li\u1ec7u l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u d\u00f2ng, ho\u1eb7c c\u1ea7n t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng Core Banking\/ERP ph\u1ee9c t\u1ea1p, Salesforce cho th\u1ea5y s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu t\u1ea3i t\u1ed1t h\u01a1n h\u1eb3n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Salesforce-vs-Basevn-Local\"><\/span>Salesforce vs. Base.vn (Local)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Base.vn:<\/strong> Ph\u1ea7n m\u1ec1m Vi\u1ec7t Nam, r\u1ea5t m\u1ea1nh v\u1ec1 qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh n\u1ed9i b\u1ed9 (HR, Workflow, Request).<\/li>\n<li><strong>So s\u00e1nh:<\/strong> Base CRM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i \u01b0u cho th\u00f3i quen ng\u01b0\u1eddi Vi\u1ec7t, giao di\u1ec7n ti\u1ebfng Vi\u1ec7t, gi\u00e1 t\u1ed1t. Tuy nhi\u00ean, x\u00e9t v\u1ec1 chi\u1ec1u s\u00e2u nghi\u1ec7p v\u1ee5 Sale qu\u1ed1c t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng Marketing Automation, Salesforce v\u1eabn \u1edf m\u1ed9t \u0111\u1eb3ng c\u1ea5p cao h\u01a1n.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Doanh-nghiep-Viet-Nam-co-nen-su-dung-Salesforce-CRM-khong\"><\/span>Doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 n\u00ean s\u1eed d\u1ee5ng Salesforce CRM kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t sau khi b\u1ea1n \u0111\u00e3 hi\u1ec3u <strong>Salesforce CRM l\u00e0 g\u00ec<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boi-canh-thi-truong-Viet-Nam\"><\/span>B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ec7t Nam c\u00f3 \u0111\u1eb7c th\u00f9 l\u00e0 \u0111a s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME). Th\u00f3i quen s\u1eed d\u1ee5ng Zalo \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n l\u00e0 r\u1ea5t ph\u1ed5 bi\u1ebfn. Salesforce l\u00e0 ph\u1ea7n m\u1ec1m qu\u1ed1c t\u1ebf, n\u00ean vi\u1ec7c t\u00edch h\u1ee3p Zalo tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1 kh\u00f3 kh\u0103n. Tuy nhi\u00ean, hi\u1ec7n nay nhi\u1ec1u Partner t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i t\u00edch h\u1ee3p Zalo OA v\u00e0o Salesforce, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c r\u00e0o c\u1ea3n n\u00e0y.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khi-nao-nen-chon-Salesforce\"><\/span>Khi n\u00e0o n\u00ean ch\u1ecdn Salesforce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc <strong>tri\u1ec3n khai Salesforce CRM t\u1ea1i Vi\u1ec7t Nam<\/strong> khi:<\/p>\n<ul>\n<li>B\u1ea1n nh\u1eadn th\u1ea5y c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u00f3ng g\u00f3i s\u1eb5n (Package) kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c quy tr\u00ecnh \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00f4ng ty.<\/li>\n<li>B\u1ea1n mu\u1ed1n chu\u1ea9n h\u00f3a quy tr\u00ecnh Sales theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf \u0111\u1ec3 IPO ho\u1eb7c g\u1ecdi v\u1ed1n.<\/li>\n<li>B\u1ea1n s\u1eb5n s\u00e0ng coi CRM l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 mua m\u1ed9t c\u00f4ng c\u1ee5 chat.<\/li>\n<\/ul>\n<figure id=\"attachment_37132\" aria-describedby=\"caption-attachment-37132\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37132\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-tai-Doanh-nghiep-Viet-Nam.jpg\" alt=\"Salesforce CRM t\u1ea1i Doanh nghi\u1ec7p Vi\u1ec7t Nam\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-tai-Doanh-nghiep-Viet-Nam.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-tai-Doanh-nghiep-Viet-Nam-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Salesforce-CRM-tai-Doanh-nghiep-Viet-Nam-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37132\" class=\"wp-caption-text\">Salesforce CRM t\u1ea1i Doanh nghi\u1ec7p Vi\u1ec7t Nam<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Khi-nao-KHONG-nen-chon\"><\/span>Khi n\u00e0o KH\u00d4NG n\u00ean ch\u1ecdn?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Quy m\u00f4 nh\u00e2n s\u1ef1 Sales d\u01b0\u1edbi 5 ng\u01b0\u1eddi, quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n.<\/li>\n<li>Ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p.<\/li>\n<li>\u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7 th\u1ea5p, ng\u1ea1i thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Doanh-nghiep-nao-nen-su-dung-Salesforce\"><\/span>Doanh nghi\u1ec7p n\u00e0o n\u00ean s\u1eed d\u1ee5ng Salesforce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a InterData, c\u00e1c nh\u00f3m doanh nghi\u1ec7p sau \u0111\u00e2y l\u00e0 &#8220;kh\u00e1ch h\u00e0ng ru\u1ed9t&#8221; c\u1ee7a Salesforce:<\/p>\n<ol>\n<li><strong>Doanh nghi\u1ec7p B2B c\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng ph\u1ee9c t\u1ea1p:<\/strong> B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, S\u1ea3n xu\u1ea5t, Ph\u00e2n ph\u1ed1i, D\u1ecbch v\u1ee5 doanh nghi\u1ec7p. C\u00e1c ng\u00e0nh n\u00e0y c\u1ea7n qu\u1ea3n l\u00fd d\u1ef1 \u00e1n d\u00e0i h\u01a1i, nhi\u1ec1u c\u1ea5p duy\u1ec7t gi\u00e1.<\/li>\n<li><strong>Doanh nghi\u1ec7p B2C c\u00f3 d\u1eef li\u1ec7u l\u1edbn:<\/strong> T\u00e0i ch\u00ednh, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, Gi\u00e1o d\u1ee5c (EdTech), Chu\u1ed7i b\u00e1n l\u1ebb. Nh\u00f3m n\u00e0y c\u1ea7n Marketing Automation v\u00e0 Customer 360 \u0111\u1ec3 ch\u0103m s\u00f3c h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia (MNCs):<\/strong> C\u1ea7n h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb th\u1ed1ng nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u.<\/li>\n<li><strong>Start-up c\u00f4ng ngh\u1ec7 t\u0103ng tr\u01b0\u1edfng n\u00f3ng (Scale-up):<\/strong> C\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 kh\u00f4ng b\u1ecb &#8220;v\u1ee1 tr\u1eadn&#8221; khi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng \u0111\u1ed9t bi\u1ebfn.<\/li>\n<\/ol>\n<p>V\u1eady <strong>mua b\u1ea3n quy\u1ec1n Salesforce \u1edf \u0111\u00e2u<\/strong>? T\u1ea1i Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp t\u1eeb Salesforce (thanh to\u00e1n th\u1ebb t\u00edn d\u1ee5ng qu\u1ed1c t\u1ebf) ho\u1eb7c mua qua c\u00e1c \u0111\u1ed1i t\u00e1c \u1ee7y quy\u1ec1n (Reseller\/Consulting Partner) \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t h\u00f3a \u0111\u01a1n \u0111\u1ecf v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt b\u1eb1ng ti\u1ebfng Vi\u1ec7t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chi-phi-phan-mem-Salesforce-CRM-la-bao-nhieu\"><\/span>Chi ph\u00ed ph\u1ea7n m\u1ec1m Salesforce CRM l\u00e0 bao nhi\u00eau?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00ednh \u0111\u1ebfn th\u00e1ng 11\/2024, Salesforce CRM cung c\u1ea5p t\u1ed5ng c\u1ed9ng 6 g\u00f3i gi\u00e1, v\u1edbi m\u1ee9c ph\u00ed dao \u0111\u1ed9ng t\u1eeb <strong>25 \u0111\u1ebfn 500 USD\/ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng<\/strong> (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng <strong>635.000 \u0111\u1ebfn 12.700.000 VND<\/strong>). M\u1ee9c gi\u00e1 n\u00e0y ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t c\u1ee7a Salesforce nh\u1eb1m ti\u1ebfp c\u1eadn nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c g\u00f3i c\u00f3 gi\u00e1 t\u1eeb <strong>25 \u0111\u1ebfn 100 USD\/ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng<\/strong> ch\u1ec9 bao g\u1ed3m nh\u1eefng ch\u1ee9c n\u0103ng CRM c\u01a1 b\u1ea3n nh\u01b0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n, li\u00ean h\u1ec7, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. \u0110\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 t\u1ef1 \u0111\u1ed9ng h\u00f3a CRM ho\u1eb7c AI t\u00edch h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n chi tr\u1ea3 t\u1ed1i thi\u1ec3u <strong>165 USD\/ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng<\/strong>.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng (add-ons) nh\u01b0 <strong>Einstein for Sales<\/strong> ho\u1eb7c <strong>Revenue Intelligence<\/strong> s\u1ebd ph\u00e1t sinh th\u00eam chi ph\u00ed, th\u01b0\u1eddng t\u1eeb <strong>75 \u0111\u1ebfn 100 USD\/ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng<\/strong>.<\/p>\n<p>V\u1edbi m\u1eb7t b\u1eb1ng gi\u00e1 nh\u01b0 v\u1eady, Salesforce \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p c\u00f3 chi ph\u00ed cao t\u1ea1i Vi\u1ec7t Nam. Trong khi \u0111\u00f3, nhi\u1ec1u ph\u1ea7n m\u1ec1m CRM do doanh nghi\u1ec7p ph\u1ea7n m\u1ec1m trong n\u01b0\u1edbc ph\u00e1t tri\u1ec3n ch\u1ec9 c\u00f3 gi\u00e1 b\u1eb1ng ho\u1eb7c th\u1eadm ch\u00ed th\u1ea5p h\u01a1n <strong>1\/10 so v\u1edbi Salesforce<\/strong>, khi\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p n\u1ed9i \u0111\u1ecba tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n v\u1edbi ph\u1ea7n l\u1edbn doanh nghi\u1ec7p Vi\u1ec7t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac-tieu-chi-quan-trong-de-lua-chon-phan-mem-CRM-phu-hop\"><\/span>C\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m CRM ph\u00f9 h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Phan-mem-CRM-co-de-su-dung-va-trien-khai-khong\"><\/span>Ph\u1ea7n m\u1ec1m CRM c\u00f3 d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 tri\u1ec3n khai kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>D\u1ec5 s\u1eed d\u1ee5ng:<\/strong> CRM c\u1ea7n s\u1edf h\u1eefu giao di\u1ec7n th\u00e2n thi\u1ec7n, tr\u1ef1c quan \u0111\u1ec3 nh\u00e2n vi\u00ean nhanh ch\u00f3ng l\u00e0m quen v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>D\u1ec5 tri\u1ec3n khai:<\/strong> Qu\u00e1 tr\u00ecnh c\u00e0i \u0111\u1eb7t v\u00e0 thi\u1ebft l\u1eadp n\u00ean \u0111\u01a1n gi\u1ea3n, tr\u00e1nh c\u00e1c b\u01b0\u1edbc ph\u1ee9c t\u1ea1p g\u00e2y t\u1ed1n th\u1eddi gian v\u00e0 chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phan-mem-CRM-co-duoc-cap-nhat-thuong-xuyen-khong\"><\/span>Ph\u1ea7n m\u1ec1m CRM c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ecdi ph\u1ea7n m\u1ec1m \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh, v\u00e1 l\u1ed7i v\u00e0 b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi. Doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt \u0111i k\u00e8m trong qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt.<\/p>\n<figure id=\"attachment_37133\" aria-describedby=\"caption-attachment-37133\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37133\" src=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Tieu-chi-chon-phan-mem-CRM.jpg\" alt=\"Ti\u00eau ch\u00ed ch\u1ecdn ph\u1ea7n m\u1ec1m CRM\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Tieu-chi-chon-phan-mem-CRM.jpg 800w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Tieu-chi-chon-phan-mem-CRM-300x188.jpg 300w, https:\/\/interdata.vn\/blog\/wp-content\/uploads\/2023\/11\/Tieu-chi-chon-phan-mem-CRM-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37133\" class=\"wp-caption-text\">Ti\u00eau ch\u00ed ch\u1ecdn ph\u1ea7n m\u1ec1m CRM<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"CRM-co-nhung-tinh-nang-noi-bat-so-voi-cac-giai-phap-khac-khong\"><\/span>CRM c\u00f3 nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m CRM c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, t\u1eeb qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng, marketing cho \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean so s\u00e1nh nhi\u1ec1u gi\u1ea3i ph\u00e1p tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ho\u1eb7c c\u1ea3i ti\u1ebfn m\u00e0 t\u1eebng ph\u1ea7n m\u1ec1m mang l\u1ea1i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Muc-do-bao-mat-du-lieu-cua-phan-mem-CRM-ra-sao\"><\/span>M\u1ee9c \u0111\u1ed9 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a ph\u1ea7n m\u1ec1m CRM ra sao?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea3o m\u1eadt l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua khi l\u1ef1a ch\u1ecdn CRM. Ph\u1ea7n m\u1ec1m c\u1ea7n cung c\u1ea5p c\u00e1c c\u01a1 ch\u1ebf b\u1ea3o v\u1ec7 nh\u01b0 ph\u00e2n quy\u1ec1n truy c\u1eadp, m\u00e3 h\u00f3a d\u1eef li\u1ec7u, x\u00e1c th\u1ef1c ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i c\u00e1c r\u1ee7i ro an ninh m\u1ea1ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi-phi-CRM-co-phu-hop-voi-ngan-sach-doanh-nghiep-khong\"><\/span>Chi ph\u00ed CRM c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch doanh nghi\u1ec7p kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chi ph\u00ed c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t to\u00e0n di\u1ec7n, bao g\u1ed3m ph\u00ed c\u00e0i \u0111\u1eb7t, gi\u1ea5y ph\u00e9p s\u1eed d\u1ee5ng v\u00e0 c\u00e1c kho\u1ea3n ph\u00ed duy tr\u00ec h\u00e0ng n\u0103m. Doanh nghi\u1ec7p c\u0169ng n\u00ean so s\u00e1nh m\u1ee9c gi\u00e1 v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m CRM kh\u00e1c v\u00e0 c\u00e2n nh\u1eafc gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00f3 mang l\u1ea1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong-dan-cach-su-dung-Salesforce\"><\/span>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Dang-nhap\"><\/span>\u0110\u0103ng nh\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 mi\u1ec1n t\u00f9y ch\u1ec9nh v\u00e0 b\u1ea1n c\u1ea7n \u0111\u0103ng nh\u1eadp theo c\u00e1ch n\u00e0y, h\u00e3y truy c\u1eadp <strong>login.saleforce.com<\/strong> v\u00e0 nh\u1ea5p v\u00e0o n\u00fat S\u1eed d\u1ee5ng mi\u1ec1n t\u00f9y ch\u1ec9nh \u1edf g\u00f3c d\u01b0\u1edbi b\u00ean ph\u1ea3i c\u1ee7a h\u1ed9p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Giao-dien-co-ban-cua-Salesforce\"><\/span>Giao di\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t giao di\u1ec7n r\u1ea5t chi ti\u1ebft hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n. Thanh c\u00f4ng c\u1ee5 c\u1ee7a Salesforce c\u0169ng khi\u1ebfn ng\u01b0\u1eddi xem cho\u00e1ng ng\u1ee3p v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng c\u1ee5 m\u00e0 n\u00f3 cung c\u1ea5p.<\/p>\n<ul>\n<li><strong>(1):<\/strong> Tab \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ch\u1ee9c n\u0103ng<\/li>\n<li><strong>(2):<\/strong> T\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm b\u1ea3n ghi<\/li>\n<li><strong>(3):<\/strong> Truy c\u1eadp c\u00e1c t\u00f9y ch\u1ec9nh d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng t\u1eeb h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n<\/li>\n<li><strong>(4):<\/strong> N\u1ebfu b\u1ea1n c\u00f3 quy\u1ec1n qu\u1ea3n tr\u1ecb vi\u00ean, h\u00e3y s\u1eed d\u1ee5ng menu \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c t\u00f9y ch\u1ec9nh Salesforce cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<li><strong>(5):<\/strong> Truy c\u1eadp tr\u1ee3 gi\u00fap v\u00e0 \u0111\u00e0o t\u1ea1o<\/li>\n<li><strong>(6):<\/strong> Xem v\u00e0 truy c\u1eadp c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c trong Salesforce<\/li>\n<li><strong>(7):<\/strong> Xem th\u00eam c\u00e1c tab kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Giai-phap-thay-the-Salesforce-cho-doanh-nghiep-nho\"><\/span>Gi\u1ea3i ph\u00e1p thay th\u1ebf Salesforce cho doanh nghi\u1ec7p nh\u1ecf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc c\u00f3 th\u1ec3 thay th\u1ebf Salesforce \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 SlimCRM l\u00e0 m\u1ed9t v\u00ed d\u1ee5. SlimCRM l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho kh\u00f4ng gian kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf, t\u1eadp trung v\u00e0o gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh, c\u00f4ng vi\u1ec7c, b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n s\u1ef1 v\u1edbi c\u00e1c quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n, h\u1ee3p l\u00fd v\u00e0 \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kiem-soat-tron-ven-%E2%80%9Csuc-khoe%E2%80%9D-tai-chinh\"><\/span>Ki\u1ec3m so\u00e1t tr\u1ecdn v\u1eb9n \u201cs\u1ee9c kh\u1ecfe\u201d t\u00e0i ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi SlimCRM, \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o m\u1edf kh\u00f3a kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n. Kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n nh\u01b0 tr\u01b0\u1edbc n\u1eefa. B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ch\u1ee9a c\u00e1c th\u00f4ng tin t\u00e0i ch\u00ednh quan tr\u1ecdng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ngay tr\u00ean trang ch\u1ee7 m\u00e0 kh\u00f4ng b\u1ecf l\u1ee1 m\u1ed9t c\u00fa click chu\u1ed9t n\u00e0o, \u0111\u1ed3ng th\u1eddi lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c, gi\u00fap l\u00e3nh \u0111\u1ea1o hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Thu nh\u1eadp v\u00e0 chi ph\u00ed, h\u00f3a \u0111\u01a1n, b\u00e1o gi\u00e1, \u0111\u1ec1 xu\u1ea5t&#8230; C\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea chi ti\u1ebft tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u00ecn ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c c\u00f3 h\u00e0nh \u0111\u1ed9ng can thi\u1ec7p<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tao-ra-nhieu-doanh-thu-hon-voi-cung-mot-so-luong-khach-hang\"><\/span>T\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n v\u1edbi c\u00f9ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u1ede g\u00f3c \u0111\u1ed9 b\u00e1n h\u00e0ng, SlimCRM trang b\u1ecb cho \u0111\u1ed9i ng\u0169 nh\u1eefng c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd nh\u1ea5t nh\u01b0: Sale pipeline (qu\u1ea3n l\u00fd \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng), Smart view (qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c c\u01a1 h\u1ed9i), Lead scoring (ch\u1ea5m \u0111i\u1ec3m c\u01a1 h\u1ed9i), email automation, t\u1ea1o b\u00e1o gi\u00e1 \u0111\u1ec1 xu\u1ea5t nhanh, taks list, ghi ch\u00fa&#8230;l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c cho sales m\u1ed9t c\u00e1ch v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang-hieu-suat-lam-viec-ca-nhan-va-doi-nhom\"><\/span>T\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed9i nh\u00f3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u00f4ng vi\u1ec7c, c\u00e1c ch\u1ee9c n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 c\u00f4ng vi\u1ec7c, qu\u1ea3n l\u00fd KPI, theo d\u00f5i ti\u1ebfn \u0111\u1ed9, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, t\u00ednh gi\u1edd l\u00e0m vi\u1ec7c&#8230; gi\u00fap ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t c\u00e1c b\u1ed9 ph\u1eadn. \u0110\u1ed3ng th\u1eddi, ph\u00e1t tri\u1ec3n th\u00f3i quen l\u00e0m vi\u1ec7c ph\u1ea7n m\u1ec1m hi\u1ec7u qu\u1ea3, gi\u1ea3m thi\u1ec3u c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i h\u00e0ng ng\u00e0y v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i h\u01a1n.<\/p>\n<p>SlimCRM kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n \u1ee7ng h\u1ed9 v\u0103n h\u00f3a l\u00e0m vi\u1ec7c v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 KPI, OKR, s\u01a1 \u0111\u1ed3 t\u01b0 duy v\u00e0 danh s\u00e1ch ng\u00e0y nay. C\u00e1c module m\u1edf r\u1ed9ng nh\u01b0 n\u1ed9i l\u1ef1c t\u00e0i ch\u00ednh, t\u1ed5ng \u0111\u00e0i, h\u00f3a \u0111\u01a1n, tin nh\u1eafn c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn to\u00e0n di\u1ec7n. c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u1ec7 th\u1ed1ng n\u00e0y.<\/p>\n<p>N\u1ebfu c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a Salesforce c\u00f2n c\u1ed3ng k\u1ec1nh, c\u00e1c doanh nghi\u1ec7p nh\u1ecf s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft ch\u1ee9c n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m v\u00e0 s\u1ebd r\u1ea5t l\u00e3ng ph\u00ed khi \u00e1p d\u1ee5ng, ch\u01b0a k\u1ec3 n\u00f3 qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p tinh g\u1ecdn nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 g\u00f3c c\u1ea1nh v\u1eeba ph\u1ea3i \u0111\u1ec3 \u00e1p d\u1ee5ng nhanh h\u01a1n th\u00ec SlimCRM ch\u00ednh l\u00e0 m\u1ed9t g\u1ee3i \u00fd d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n<p class=\"ng-star-inserted\"><span class=\"ng-star-inserted\">Qua b\u00e0i vi\u1ebft n\u00e0y, InterData hy v\u1ecdng \u0111\u00e3 gi\u00fap b\u1ea1n gi\u1ea3i m\u00e3 t\u01b0\u1eddng t\u1eadn\u00a0<\/span><strong class=\"ng-star-inserted\"><span class=\"ng-star-inserted\">Salesforce CRM l\u00e0 g\u00ec<\/span><\/strong><span class=\"ng-star-inserted\">. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m, Salesforce l\u00e0 m\u1ed9t t\u01b0 duy qu\u1ea3n tr\u1ecb l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/span><\/p>\n<p class=\"ng-star-inserted\"><span class=\"ng-star-inserted\">Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o Salesforce kh\u00f4ng h\u1ec1 r\u1ebb v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 quy\u1ebft t\u00e2m l\u1edbn t\u1eeb ban l\u00e3nh \u0111\u1ea1o. Tuy nhi\u00ean, n\u1ebfu tri\u1ec3n khai th\u00e0nh c\u00f4ng, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh &#8220;b\u1ed9 n\u00e3o&#8221; s\u1ed1 h\u00f3a, gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u1ec1n v\u1eefng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce l\u00e0 g\u00ec? Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn th\u00ec \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u h\u1ecfi xa l\u1ea1 n\u1eefa. M\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 x\u1eed l\u00fd m\u00e1y t\u00ednh trong doanh nghi\u1ec7p l\u00e0 ph\u1ea7n<\/p>\n","protected":false},"author":11,"featured_media":37134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ung-dung-dn"],"_links":{"self":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/2005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":3,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":37137,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions\/37137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/media\/37134"}],"wp:attachment":[{"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interdata.vn\/blog\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}